We have all witnessed it; you’re walking down the street and there’s someone with their face buried in their mobile device. They don’t even look up long enough to see where they are going. In a society where everyone has their phone practically glued to their hand, it’s growing more important for businesses to learn how to take advantage of this technology. Getting your business mobile-ready can help to ensure that you aren’t missing out on any potential new customers. Check out the four tips below on how to take your business mobile.
Develop Your Website for Mobile Users
The majority of web searches are conducted from mobile phones. If your website is not optimized for mobile, potential customers will quickly leave and head to one that is. Nothing is more frustrating than trying to view a website that is not formatted for mobile. The page does not fit the screen, which makes zooming and scrolling around the site a complete hassle. To ensure you are not missing out on this traffic, the first step is to check if your website is mobile-friendly. If it is not, you can alter the code to adjust your current page to fit on a mobile screen. There are also many sites, such as Wix, which allow you to use their pre-formatted template.
Make Donations and Purchases Simple
Consumers have gotten to the point where they value ease over anything else. Make purchases simple by adding a one-click buying option. This allows the customer to quickly purchase your product without having to deal with the annoyance of filling out inconvenient fields on their mobile phone. Non-profit and charitable organizations should consider ways to make donations easier as well. There are tools which allow individuals to donate to your organization with the click of one simple button on their mobile phone.
Develop a Mobile App for Your Business
For many businesses, it might make sense to develop your own app. Although this sounds intimidating, there are many tools now that can make this a relatively simple task. You can consider hiring a freelance developer to create the app for you. A freelancer will have the experience to create an appealing, functional, and user-friendly app. If hiring a competent freelancer is outside of your budget, think about using tools such as AppMakr or MobileRoadie. Developing a mobile app will allow your faithful patrons to have a quick, easy way to keep up with your company.
Capture Mobile Users with Social Media
Mobile users spend a vast majority of their time on social media platforms such as Instagram, Facebook, and Twitter. Your business should have a presence on these platforms. Post consistently and make sure you are staying within the image you want for your brand. Interact with your followers and create a community through your social media, and you’ll see an increase in business before you know it.
Don’t miss out on the chance to reach your audience in the place where they spend the majority of their time. Following these four simple steps will keep you relevant in a society where everyone has developed a phone addiction.
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