There will always be people who are more successful and have more experience in any given field than you. Ecommerce, however, is an industry with rapidly-changing trends, and it takes even more skills to adapt to such conditions. Mentorship would be ideal for beginners, but it is often not a viable plan due to schedule and geographic constraints. However, social media has made it possible to observe experts for no cost at all.
If you have been considering starting your own website or buying a business via Exchange by Shopify, you will surely benefit from the wisdom of experts in the field. Below, we have compiled a list of influential people in the industry who deserve your attention.
1. Richard Lazazzera
The founder of the ecommerce incubator, A Better Lemonade Stand, Lazazzera has some great words of advice for anyone interested in ecommerce. He has provided guidance to hundreds of thousands of entrepreneurs, so look no more for an idol in the field. He was able to work his way up in the ecommerce world by creating Finch.co back in 2014 and by formerly writing for Shopify. You can keep up with him on Twitter or by subscribing to his website.
His advice to beginners in the field is to take it one step at a time. When deciding on your platform, he suggests choosing components that will complement each other. This will then make way for smoother operations for both you and your clients.
2. Kunle Campbell
Kunle is a marketing consultant for 2x Media, an ecommerce marketing agency. He specializes in driving productivity and acquiring new clients. Aside from that, he also has an experience as a podcaster and a speaker. You may contact him on Twitter and LinkedIn.
He recommends focusing on the user experience to entice customers because it will make them trust that the business is reliable and right for them. This would involve investing in the design of your website. However, while it is important for the design to support the experience, do not make it the driving force of your business.
3. Jaime Turner
One of the biggest voices in the industry, Jaime Turner is popular for being a best-selling author, a keynote speaker and the CEO of well-known marketing agency 60 Second Communications. His knowledge of the field has landed him interviews with CNN and HLN. His brand has worked with brands like Coca-Cola and Samsung. You can catch him on Twitter and on the 60 Second Marketer, a marketing website that he has founded.
Turner is a fan of using social media as a platform for SEO purposes. He believes that doing so helps increase the traffic to his website. However, he warns that it does not stop there. Once you bring people to your website, it is important to deliver content that is great enough for people to share.
4. Sujan Patel
Another contender with the record to back him up, Patel has over 14 years of ecommerce experience. Hundreds of companies credit him for high online traffic and development of the brand reputation. He has also been featured in several high-profile media outfits like The Wall Street Journal and Forbes. Patel also co-founded Web Profits and Mailshake. You can keep tabs on him on Twitter, Youtube, and LinkedIn.
He recommends strengthening the referral process. Once you have attracted the right clients, do not stop there. Their network is full of like-minded people who will make for similarly excellent customers. If you have managed to do this successfully, repeat sales will increase as long as you deliver your services well.
There are innumerable methods that you can implement to increase your sales and web traffic. Keep these tips in mind as you move forward in the industry. It is not always wise to directly follow all of the advice of one single expert because of varying natures of businesses, so make sure to alter the pieces of advice as needed.