Small Business for Women: Steps for Solving That Sinking Feeling

It’s not easy to be a female entrepreneur. If you’re struggling to make ends meet, here’s what you can learn from successful women in your industry.

Don’t Be Shy To Ask For What You Want

Speak up. If you’re a business owner, you’re the boss. Remember that. Law firms, like Tatelawoffices.com, a Dallas car accident attorney, aren’t afraid to take the lead when it comes to setting the terms for how their business is run.

You can’t be either.

There is a world of individuals out there who want to see you succeed. They will go out of their way to help you. The Internet, fortunately, makes it very easy to find these people. If you’re open about your struggles, strangers who respect what you’re trying to do might reach out to offer some assistance.

Have A Thick Skin

Not everyone is out to help you. When a women puts her head above the crowd, there’s always someone who wants to take her down. You have to develop a thick skin. Know who you are and realize it’s not who you are, but what you do that defines you.

For every business, there is a problem that’s being solved. Other people’s lives are better off because of you and your business. That’s what matters. Take a look at the customers you do have. Without you, where would they be? Those are the lives you touch. Those are the lives that matter.

Take A Leap

There’s a saying that goes, “take a leap and grow wings as you fall.” Don’t be afraid to get things done. And, when you believe in yourself, the results can be nothing short of amazing. Sometimes, the best solutions to problems, and even innovations, come when you don’t have a plan. Sometimes, it’s the raw “grit” that forces you to think on your feet that helps you find solutions to problems and sets you apart from everyone else.

Do What’s Difficult

You shouldn’t be figuring out ways to do what’s easy. You should focus your activities on what will help you and your business grow. Sometimes, that means focusing on things that are the most difficult. This might mean taking up public speaking, writing your own sales letters, or going out and speaking directly with customers, making the sales yourself.

Go After What You Need To Succeed

Most business owners, especially women, stop short before they hit their goal. If they just took a few more steps, they’d make it big. A lot of stats on women business owners show that they get less business financing than male business owners. It’s difficult to figure out why, but the assumption is that they stand less chance of success than men.

That sounds harsh, but it shouldn’t get you down (or angry). As long as you’re unwilling to give up, you can succeed. There are still amazing resources out there to give you insight as to where you should start looking for financing and how to get it.

Don’t Worry About Being Successful. Worry About Being Significant

Business owners become successful when they are significant in their marketplace. If you have the vision and drive, you can accomplish your goals in the face of any obstacle or challenge. But, instead of seeking success, as such, seek to be significant and make a difference in the lives of your customers.

Gina Hart Mason is a business consultant who works primarily with businesses that are struggling to survive. She writes business articles offering her insights to business owners through blogging.