Social media is the game-changing, multi-platform concept that has overtaken the world as the lowest-cost, highest-gain form of digital marketing available in some industries. Ten years ago, social media barely existed. Even then, it was rudimentary at best, and now it is present in almost every person’s internet-enabled device.
The usage of social media by businesses to bolster sales and brand awareness has been growing in recent years, and the effect has been significant. A recent report on the effectiveness of social media has revealed that 67% of twitter users that follow a brand on Twitter are more likely to buy that brand’s products, which is largely due to the closer connection the consumer feels to the company they are buying from.
This is one effect of a succinct social media presence correctly managed by a business, and we are here to explain to you the correct way to build a strong social media presence for your business.
Cover All Platforms
Many social media platforms have the option to connect accounts on other platforms, and this connectivity allows synchronised posting so that your posts go out across the board at the same time with the same information. This is especially useful for a business that wants to promote deals or sales via social media, which is one of the many reasons why covering all platforms is hugely important.
A good place to start for a social media presence is Instagram, as it is one of the largest social media platforms available. Its unique image-based system of posting means visuals are easily and naturally linked with keywords and phrases to draw people in. This is then indexed on Instagram’s servers, which means hashtagging can lead people straight to your business from outside your immediate follower circle. Connect your Instagram account to a similarly designed and operated Facebook page to reach more platforms, and more customers.
Endorsements are a kind of marketing deal made with social media celebrities, or people of note with a lot of followers online. A deal is usually struck wherein you provide them with free product and they wear or talk about your product in their posts, meaning your information reaches their entire audience. This is a great idea for product-based businesses, because it means for a fairly low cost of a few items from your inventory, you get a lot of marketing and advertising.
It benefits the celebrity as well, by providing them with items they want free of charge.
If you make exceptional items, people will occasionally endorse you because they have purchased and love the product, but if you’re looking for a faster access to that wider audience, try contacting them directly.
SMM, or Social Media Marketing, is the way of the future.
As outlined above, it has many facets and each of these facets bring a different kind of audience. Instagram is good for aspirational posts that draw users in and humanise the business. Facebook is good as a point of contact for consumers and other businesses, serving as the more “serious” side to a business’ social media presence.
Twitter, on the other hand, is mainly used to make small announcements that link to larger webpages with details of the announcement. Each has strengths and weaknesses and all are needed to build a strong social media presence.
Social media is a tool of the future and not using it in a business setting is setting yourself up for a harder road than you need to accept. Social media portals are one of the few advertising platforms that are essentially free to use. Therefore, it is very low cost to start up and maintain, making it your logical next step in your business endeavour.