Your website is an important part of your business, so when it isn’t bringing in customers or converting visits to sales, you have to figure out what is wrong. Having a strong website is essential in today’s business environment where people head to the web to find information and make purchasing decisions. If you aren’t able to provide them with a good online spot to learn more about your business or make purchases, then you will likely lose them to another company.
Here are some reasons why your website may not be effective.
Not Tracking Traffic
If you aren’t staying on top of your website traffic, you won’t ever know if something is wrong until it starts to affect your bottom line. In addition, tracking traffic makes sure that you know where traffic is coming from so you can adjust your marketing as needed. There are tools that can be integrated into your site to allow you to easily track who is coming to your site and how they got there. Make sure you are creating and checking reports often.
If your website isn’t optimized for the search engines, then you will have problems. Most people find websites through a search engine, so your site needs to be showing up in results. You have to identify keywords that will most likely be used by potential customers. Then, you have to do certain things to your site to ensure that when someone searches those keywords, your website comes up in the results somewhere within the first two pages. This is the sweet spot where you need to be to get traffic. If you haven’t done SEO, then you need to get on that right away.
Not Mobile Friendly
Because so many people are now accessing the internet using devices other than computers, small business websites need to be optimized for mobile users. This basically means that the website will be easy to view and use when on a mobile device. Generally, your site needs to adjust in size so mobile users can view it clearly and completely. In addition, links and buttons should be spaced correctly so it is easy to tap them. There are a few different details that go into making a site mobile friendly, but if your site isn’t set up for mobile users, then chances are you are losing a lot of potential customers.
While this may seem obvious, many times a website that isn’t generating business is just a bad site. It doesn’t look good. It doesn’t compare with similar sites. It is hard to navigate. It isn’t clearly presenting ideas. A bad website is something that will really hurt your business. You can’t just throw something together and get by. Websites today have to be well-designed and thought out. They must be maintained and welcoming. Make sure that you do a quick review of your site just to make sure it is up to par.
Figuring out why your website isn’t performing well is very important to your business’ success. You need to make sure that you check over a few important points to see what is going on. Chances are that your website is lacking in an important area. Fix it, and you should see your website performance increase.