How is business going? Could it be better? Have you considered that the reason you may not be performing as well could be due to a lack of SEO auditing? Sorry to put the frighteners on you, but everyone should be aware of the importance of an SEO audit. These should be performed regularly. This is to ensure that your business is thriving and growing in the competitive digital space.
Undoubtedly, you have a clear and effective SEO strategy. This is designed to help shape your business and your profits. But, SEO is complex. You cannot guarantee that your implemented strategy is going to work all of the time.
So, if it’s been a while since you have completed your audit, it may be time to consider preparing for one.
Regular Auditing: Google Matters
Did you know that Google makes over 500 improvements to its site year on year? This means that if your site is not regularly audited, it may not be performing well in the eyes of Google. Yes, Google is a complex beast. But, in order to maximise your businesses potential, you need to play into its hands.
With Panda, Penguin and Hummingbird becoming more prevalent, you need to ensure that your SEO strategy is in the right place. After all, you don’t want to be penalised by Google for not following its rules.
An audit can assist you in many ways. A regular review is vital. You need to be aware of your social signals. You need to be au fait with your universal search. You need to be comfortable that your keywords are working for you. Without regular revision and auditing, your SEO strategy may not be working. You need to continually develop your SEO strategy in order to get the best benefits.
So, What Next?
You need to monitor your search carefully. In the main, you should be focusing on what your consumers are searching for and why. This can help you identify keywords. These can form a significant part of your strategy. Take a look at this SEO Outsourcing Guide for more information on keywords. You can also ensure that you are indexing pages in a more robust way. This is vital to your success. Using Google Analytics is a great way to measure success too. You need to check conversion statistics regularly. Without these, you are likely to fail
Are you using metrics properly? Are you researching them and keeping an eye on your progress? If not, this should form part of your SEO audit. You need to check out things like visits to your site, your conversion rate and traffic sources. If one particular traffic source is underperforming, get rid of it. You don’t need that kind of negativity in your life.
SEO audits can add real value to the marketing department. You need to ensure that you are performing to the best of your abilities. Without this essential auditing process, your strategies will be deemed old hat, and you will see a loss in sales. It is that simple.