There is no question that your business having an online presence is essential nowadays. It has come to the point where some people, especially younger generations, will deem a company ‘not legitimate’ if they cannot be found via Google or Facebook. What’s even more worrying is that it can be even more detrimental to your business if you do have an online presence but it is sub-standard!
The problem is that professional Internet related services are expensive and a lot of companies quite simply do not have the large amounts of money needed to employ such services.
There is the option of having somebody you know do it but refer the first paragraph, you could damage your reputation even more if your brothers friends, sister etc. does the job for you. I have seen it countless times; a company wants to save a bit of money so they employ a friend of a friend to make a website for them because after all ‘they work with computers’. Unfortunately web design, SEO, marketing, social media management and the likes are not a skill that somebody can do well just because they work in a local computer repair shop and have dabbled in the areas.
I have found a great website that aims to rectify these problems of a lack of knowledge and not a massive amount to spend, OnLine Business Now. This website is managed by a professional in the Internet field and he lays all of his techniques down, in a language anybody can understand, for you to take on yourself or delegate to a more computer literate member of staff.
Go ahead and sign up to the site and learn about the fundamentals of business online marketing for free… your business deserves it!
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