All businesses rely on selling a particular product or service in order to grow into a profitable venture – although getting there is another matter entirely.
There are countless avenues that different businesses go down when deciding how best to promote their products and help clients understand what they actually do – and, more importantly, what their products can do for the consumer. These initial interactions very often lay the foundation for future customer relationships that have the potential to span months, years, or even decades.
With this in mind, we’ve compiled a brief list of effective promotion techniques we’ve come across recently. If you’re interested in fostering a positive customer journey and maximising the chance of conversion from the moment somebody comes across your business, listen up!
If you’re looking to create a memorable online experience for every potential customer, animated visualisations may be the perfect starting point. We tend to see these visualisations pop up as an engaging precursor to the main homepage of a website.
“The Game” tutorial on the 888 poker website is a prime example of this, where interactive elements combine to lead each user along a simple, well-designed narrative, explaining different poker variants and homing in on the specific game(s) that perk their individual interest. They’ve chosen to feature five poker variants (Texas Hold’em, Omaha Hi-Lo and more) so that even more experienced players have something to gain from the well-explained, engaging tutorial. For a service that requires a fair bit of explanation then this is a unique way to present key information to customers, and far more entertaining than a standard set of informational web pages on each separate topic.
Free trial periods
If you want to give your target market an authentic taste of your product or service before they buy, then few methods are more effective than a free trial period. Many software providers allow users to sign up and access their service for a limited time, or with limited functionality, before prompting them to upgrade to a paid version. The psychology behind this is fairly simple: don’t just tell your customers what they are missing out on, allow them to experience it for themselves.
This is exactly the approach used by mobile applications such as Tiny Scanner, which allow users to scan in photo images directly from their mobile phone rather than having to find a digital scanner. After a few uses, a message pops to say that the trial period has ended, giving the user the option to purchase the full version for a small fee. Pretty smart, huh?
Seek out reviews
The Internet is a powerful place to start getting the word out about your product or service, and these days there are plenty of online publications that cover almost every sector and industry. If you’re not too keen on giving away your work for free just yet, getting in touch with writers, bloggers and editors to arrange a review might be a good alternative.
Many trade publications and blogs are always on the lookout for new ideas and features, so if you believe your business has some decent USPs worth talking about then this makes for shareable online content both ways. And of course, a positive review gives readers an insight into what makes your product or service so interesting and effective and encourages them to try it out for themselves.
Take some time to consider these options and work out which approach may best suit the nature of products or service that you offer – it might be all three!