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Foolproof Ways to Generate Leads For Content & Social Media Marketing

by Olufisayo
How to Generate Leads

“Make a customer, not a sale.”— Katherine Barchetti

Leads are the life force of all businesses. Lead generation is essential to enhance sales and get an edge over the competition.

Channels like email, social media, search engine optimization play a crucial role in generating more leads and converting those prospects into loyal paying clients. Here are a few stats that depict the importance of these channels in lead generation:

  • Content marketing delivers 3 times more leads than traditional marketing.
  • Businesses who invest and focus on guest blogging are more likely to get a better return on investment.
  • Newsletters nurturing leads have a 10 times higher response rate than standalone newsletters.

Now that you have understood the role social channels play in attracting potential customers, let’s look at a few tactics to make the most of these channels.

Ways To Generate Leads With Content Marketing

Various studies show that by the end of 2020, more than 30 percent of internet users will use ad blockers while browsing the net. That said, brands will lose a large chunk of their revenue. So, what’s the solution?

The answer is Content Marketing. Let’s see how content marketing can help recover from this loss.

Create Content Based On Your Buyer Personas

A buyer persona says everything about your prospect — their age, hobbies, career goals, family size, favorite foods, etc.

Creating a buyer persona can help you understand the journey of the target customer. This journey includes their pain points and where they go to find solutions.

When you have such useful information at hand, you can create relevant content based on what your customers want. But you must be very careful. If you are catering to the needs of different age groups, you will have to research deeply about their expectations, and curate content specifically for each group.

Insert Powerful CTAs In Your Blog

A compelling CTA can promote readers to take a desired action on the website, and help convert these visitors into leads. Types of CTAs you can use on your website or blog are:

  • Slide-In CTA
  • Subscribe CTA
  • Get It Free CTA
  • CTAs on Social Media

Before you choose a particular type, make sure you understand the function of the CTA button on the page. Don’t overdo, ensure it looks natural and aligns with the content to make it clickable.

Ways To Generate Leads With Social Media Marketing

You cannot ignore these stats on social media:

  • 5 billion people worldwide use social media.
  • 73% of marketers believe in social media marketing for lead generation.
  • 49% of consumers rely on influencer recommendations for a product/ service.

Enlisted below are a few tricks to generate leads via social media:

Host Contests and Organize Quizzes

Organizing contests and giveaways on social is a fun yet foolproof way to increase brand awareness and engagement. You can customize these events to generate leads.

When running a contest, you can ask the participants to subscribe to your newsletter; like, comment, and share the post. You can also introduce an eligibility criterion to enter the contest. Ask them to tag a friend/ friends. Create a fill-in-your-details box. This will help you generate leads in a short time frame.

NOTE: Make sure that the giveaway or contest prize you select, stirs the interest of your target audience. If it is not enticing or useful, you can say goodbye to high-quality and quantity leads.

Use Social Ads To Generate Leads

Once you figure out the social media channel right for your business, you can focus on creating clickable social ads. Advertisements not only improve brand awareness, but they can help attract new clients.

Lead generating social ads make it easier for viewers to subscribe and provide information without having to leave the platform. That’s a bonus. No one wants their browsing session to be interrupted. If you cannot do social media marketing on your own, hire the services of a digital marketing firm that specializes in search engine optimization in Frederick, MD.

Final Thoughts

Follow these tactics diligently to generate quality leads. Also, make sure you measure the performance of both channels to know what’s working for you and what’s not. Once you know the results, you can direct your money and efforts towards the performing channel.

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