How to Recognize the Perfect Time to Start your Business


Ideas rule the world. I believe everyone has an exceptional idea on the inside and that’s why Robert Kiyosaki said that “the world is filled with brilliant ideas.” I have a lot of business ideas on paper; and I bet you do. But one harsh reality is that many individuals will die with their idea, talent and skill; without making something out of it. I have seen people with the best small business ideas; but they do nothing to bring such ideas into reality. Also, I have seen individuals who are eager to quit their jobs and start a business but year after year; they remain the same. Why? The reason is because that most individuals with great business plans and ideas are waiting for the perfect time to start.

“You have to act and act now.” – Larry Ellison

Do you envision starting your own business? Do you have a sound business idea or plan? Do you want to quit your job and start a business? Then read on because this article is for you.

“Show me a failure and I will show you a man, who does today, what he should have done yesterday.” – Ajaero Tony Martins








Most people with brilliant ideas and plans believe that there is a perfect time to launch a business. But in reality, there is no perfect time to start off a business. Most people linger till they raise millions in startup capital before starting, others sit still until their idea or product becomes perfect. Some will scrutinize the political, economic or their personal financial circumstances before coming to a decision if it’s the best time to kick start their business. The truth is that there is no appropriate time to launch a business. All lights will never go green and all stars will never line up for you; you just have to start anyhow.

“There are three components to starting a business. One is the right product, two is the right people and three is the capital. The sad truth is that rarely do these three pieces come together at once; so you just have to grab one piece and get started. You will have to find the rest along the way. It may take you one, two or ten years to assemble these three pieces. But the point is: just start with what you have.” – Robert Kiyosaki

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week, but today. The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell

I think the quote above has said it all. Using myself as case study; it has always been my personal way of life to continue advancing forward regardless of the existing situation. I have never launched any business with the precise required capital; most of my businesses were bootstrap financed scratch. I also don’t need the best ideas in the world to build a successful business; once I get the intuition to invest in an idea or business opportunity, I just do it. Even when I have a winning idea or plan but lack the money to pursue the idea; I don’t just sit back hoping for a miracle. I keep learning and making preparations that are within my capacity; while still trying to raise money.

“Excuses cost a dime and that’s why the poor can afford a lot of it.” – Rich Dad

“I had to make my own living and my own opportunity! But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them.” – Madam C.J. Walker

So stop giving feeble excuses, stop waiting for the best business partner to come; stop resting on your ideas. Stop looking for the million dollar idea or capital; just start with what you have, no matter how small it is and I will see you at the top.

“The way to get started is to quit talking and begin doing.” – Walt Disney

Ajaero Tony Martins is a serial entrepreneur and investor with a passion for teaching people how to start a business. He spends his free time reviewing, researching and uncovering the best business opportunities in Nigeria.




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