Nail salons are all the rage these days – it seems like everyone suddenly craves a manicure. That means more and more smart business owners have been opening their own nail salons, training technicians and waiting for the customers to come through the door.
One of the beauties of a nail salon business is that they do not take a lot of space. Those small space requirements can keep rents down and profits high, but it is important not to sacrifice the comfort of your customers.
Comfort and Cleanliness
Whether they are going to a nail salon, a hair salon or a spa, customers expect, and have the right to get, a clean and comfortable space. Nail salon customers in particular pay a lot of attention to their surroundings, and if they do not like what they see they will not be back.
The Power of Flow
No matter how much space you have to work with, it is important to create a good flow throughout the salon. Think about how your customers enter the building, where they go and how they are greeted. Whether you have a single nail station or a dozen, having the right flow will make your customers more comfortable.
Creating a suitable waiting area is very important no matter how small your nail salon may be. Many customers will arrive early for their nail appointments, and they need a suitable place to wait. Some nail salon owners have come up with innovative solutions to this problem – things like placing a ring of comfortable chairs around a central fireplace or restaurant table bases. No matter which option you choose, it is important to work the waiting area into the overall flow of the salon. Placing the waiting area in the front corner of the building is a good choice and one many nail salon owners use.
Study Your Customers
It is not always easy to create the proper flow throughout your nail salon, and you may need to do some unobtrusive observation to get it all right. Many new salon owners find that they need to rearrange their nail stations or relocate the waiting area to provide comfort and privacy for all their customers.
If you are the owner of the salon, take a few minutes to observe the customers as they enter the salon. What part of the salon do they go to first? Do they walk around and look at the various nail stations and the customers getting manicures? Do they look at the display showing available colors, styles and prices? Do they naturally gravitate to the check-in and waiting area or do they seem confused and lost? You can learn a lot simply by watching your customers and how they interact with your salon.
Learn from the Competition
You can also learn a great deal from your competitors. If there is a thriving nail salon in your area or a business that you admire, consider visiting it undercover and taking a look around.
You do not have to copy that nail salon station for station, but you can take a look at the flow and try to replicate it as much as possible. Before you know it, you will be thriving just as much and welcoming new customers every day.
Vanessa Landry is an integral part of a design team which has worked on a wide range of retail spaces. She enjoys the challenge of creating the perfect space and always takes the chance to share her insights online. Vanessa also writes for a number of design and trade websites.
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