Consumers across the globe use social media on such a regular basis to engage with their favourite brands that people are now employed for the sole purpose of managing social media accounts. It’s a phenomenon that you simply cannot ignore.
Twitter has more than 140 million users, Facebook hit a whopping 1 billion members earlier this year and YouTube racks up an average 4 billion views a day.
So if you’re not Tweeting and Blogging on a regular basis, you’re missing out on a valuable and reputable form of marketing for your business.
Here you can learn how your business can interact better with your customers through social media channels:
Social Engagement Tools
For social media newbies, adding something else to the list of downloads might seem like a mind-bending chore. But as far as social engagement tools go, Inbox Q is a good place to start.
Basically, if you add the desktop tool to Firefox or Chrome, you will receive realtime comments and questions from Twitter that are directly related to your business.
This means that you can interact with and reach out to customers who might not have heard of your brand before. Creating new interactions between you and potential customers or clients.
When you sign up for InboxQ, you will be asked to enter various keywords specific to your business and your niche. Then, when anybody out there on Twitter happens to include one of your keywords in a tweet, you’ll be automatically notified giving you the chance to reply as an industry expert.
Some more social engagement tools worth checking out are Google Analytics, Tweetdeck and Hootsuite.
Get Commenting on Blogs
Find some blogs online that are related to your business niche. You can do this through blog directories like BlogDash, Technorati and BlogCatalog to name a few.
Then find blog posts that you can make helpful and insightful comments on, and astound its readers with your expert knowledge and authoritative opinions.
From here, take some tips away to help you write interesting and expert blogs about your own brand’s services. If you start a well-documented blog then your business will be really well covered online.
Forums exist on any topic you can think of. From cat grooming to car valeting. You just have to use your old friend Google to find what you’re looking for.
When you’ve located your relevant forums start posting your expert opinion whenever you can get a word in edgeways – just don’t be annoying. Strike up conversations with other users and always be helpful and knowledgeable.
By providing a source of information, you’re boosting the reputation of your brand before you’ve even had your morning coffee.
Customers love a personal service, so be personable and friendly.
Getting around in the scarily daunting in the relatively new world of social media but heed our advice and you’ll be social-savvy in no time.