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If you’re reading this, you most likely already understand the importance of having a blog for your business. Not only will it drive traffic to your website, but you’ll also establish yourself as an authority figure within your industry, which can help foster a sense of loyalty between you and your customers.
Making that blog work for you beyond just a simple readership, however, can be a little more tricky. Blog conversions come in many forms: signups to a mailing list, linking to another article, or purchasing a product. For that reason, you have to make sure that your blog is converting at an acceptable rate, and believe it or not, your SEO strategy can impact that greatly. How?
By Telling Me Why to Buy Your Product
A good SEO strategy is not only keyword-rich and relevant, but it also takes the customer down a path of understanding the what, how, and why of your business. You’ll be able to craft your story the way that you want and give them a reason to choose you over one of your competitors. This customer-centric approach cuts through all the red tape and speaks to the needs of the customer first.
When writing your content, aim to create an emotional connection between you and your reader that will trigger an impulse to do something else. Focus on the benefit to the customer instead of the features of the product or mailing list itself. Tell them why they need to act. This does not come at the expense of valuable content, however, it merely adds a literary flair over the top of it. When it comes to marketing, remember the words of Elmer Wheeler: “Sell the sizzle, not the steak.”
Drives the Most Targeted Customers to Your Site
Conversion rates are a numbers game, but depending on the content and the customer, you can manipulate those numbers to create a more favorable bottom line for your site. For example, there’s a big difference between 50,000 customers that are passively interested in your site and 50,000 people that can’t wait for your e-mail to arrive in their inbox. Of the two, the latter is what you want.
A good SEO strategy filters through those potential visitors by creating content that appeals to the reader, and one of the best ways to connect content and readership is by improving your meta descriptions. For some reason, metadata is completely ignored by some marketers who fail to recognize its value, but this short snippet of info just below the search results can play a huge role in driving away passive traffic and bringing in visitors that genuinely want to engage with your business. If you want to improve your readership, work on your meta descriptions as part of your overall SEO strategy.
It Determines the Most Valuable Keywords
Understanding why people visit your site and why they stay on your site is the whole point of SEO data. Your keywords play a big part in that. What are they searching for and what have they found on your site that’s worth reading? Once you know your keywords, You may choose to write the articles yourself if you have way with words or go to websites such as http://www.articlez.com and hire a professional writer
Keywords are optimized best when they relate back to your call-to-action. Your best-performing keywords should be linked into a solid CTA at the bottom or throughout your content in order to more closely connect reader intent with blog conversions. One simple tweak with your CTA should result in a significant change in your metrics.
Though SEO is often seen as the vehicle by which people find your site, a good SEO strategy can go a long way to increasing your blog conversion rates. By linking customer intent to a visible course of action, you can see your numbers, and your bottom line, increase.