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5 Ways a Great Design Can Improve Your Image and Sales Conversion

by Olufisayo

The design of your website tells a lot to the viewer very quickly. So, it’s important to have the best design possible. You can achieve this by following a few simple rules in understanding how viewers process your content.

Keeping it Simple

Getting down to the most vital elements and stripping away all of the unnecessary parts of the design can make a big difference. A two-dimensional approach can be helpful in creating an orderly layout and optimizing conversion rates. Just don’t go so minimal that you lose usability.

A good Drupal development company can help you find the perfect middle ground.

Great Design

Follow Hick’s Law

Hick’s Law is a popular theory that is cited for many reasons. Named after British Psychologist William Edmund Hick, the law says that the time it takes for an individual to make a decision is directly proportional to the amount of choices he or she has. So, you increase the amount of time it takes to choose by increasing the number of choices he or she has.

In web design, you can keep this in mind by keeping the options to a minimum. This particularly applies to the navigation bar. Remember: Simple is better.

Use the Rule of Thirds

This principle is often used in photography, but it applies to web design as well. A # sign gives you nine equal squares. The four middle sections are strategic places of interest (four points of the square in the middle). Objects are most impactful placed at these points.

Use Negative Space

White space, in web design, is often referred to as negative space. This makes positive space the parts that contain the elements of your website. Despite the name, negative space is actually a good thing. Without it, you wouldn’t be able to read or use your website.

Negative space is literally the space between everything–paragraphs, graphics, and even the space between letters. Making sure you have the right amount of negative space ensures the site is easy to navigate.

Consider the F Pattern

According to researchers, people natural read the website in an F pattern. The begin by looking left to right at the top of the screen. Then, they scan the page downward making small forays into the content. The bottom right is the most rejected part of the page.

So, according to this theory, you can increase conversions by placing the most important content on the upper parts of the page.

Try placing your main call to action at the top of the page, towards the left hand side. To get people to read the latest blog posts, place them down the left hand side of the page.

So Many Ways to Improve

These bits of advice can put you well on your way to increasing conversions. It’s amazing how a few simple adjustments can make a big difference. The important thing is to continue learning about web design and how people process information. Trusting a web development company to do these things may also be an important step when your profession isn’t in web design

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