A Blueprint to Success: 4 Elements No Good Inbound Marketing Strategy Should Leave Out

OlufisayoAugust 22, 20180767 views

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The marketplace is like a shark tank where the winner takes all, and if your business doesn’t have a good marketing strategy, then you will be eaten alive. So where does your business currently stand?

Inbound marketing is a targeted approach that enables you to attract your customer’s attention online and draw them to your business website. With a good inbound marketing strategy, even small and midsize businesses with a small budget can boost their presence, build trust, and consequently, reap big rewards.

Here are 4 elements of inbound marketing that will help your business stand out from the crowd:

Well-Developed Buyer Personas

A buyer persona can be defined as a semi-fictional or general representation of the ideal consumer. It is based on research and real data, not assumptions. A buyer persona is designed to help you identify your consumers, what they need, and the motivation behind their purchasing decisions. If you define your buyer personas well, you will identify which social platforms they hang out, and this information will allow you to focus your time, money, and energy in these platforms. A well-defined buyer persona, such as the one developed by ExploreInbound.com, helps you see your target consumers as human beings with priorities and challenges. Therefore, you will be able to interact with them in a more socially authentic way.

Content Marketing

Inbound marketing is nothing without content because content acts as your delivery system. Content is what pulls people to your website. There is a lot of clutter online, so if you want to attract attention, you must know how to deliver your message. To grab the attention of your target consumers, your content must be remarkable, inspirational, educational, and interactive. You can use blogs, articles, podcasts, infographics, and a host of other techniques to create content that consumers find useful. Always make sure that your topic fits your buyer personas at every stage of the process.

Social Media Marketing

Once you have well-developed buyer personas and great content, you have to share it with your target audience. You already know which social media platforms they hang out on, so now you need to post specific content that they are interested in. One of the biggest benefits of social media is that people share content with one another. This means that your brand can be exposed to millions of people all over the world. Even as a startup, you can get massive exposure if you know how to leverage the power of social media marketing.

Search Engine Optimization (SEO)

SEO simply means structuring your website to enhance your online presence in an organic way. If you want your business page to be ranked well by search engines, you have to optimize your website and web pages so that your target consumers can easily find them.

When it comes to successfully adopting inbound marketing, you cannot rely on cookie-cutter strategies. Some choose to go it alone, but most successful businesses understand the need to partner with inbound marketing experts. The decision you make can determine whether you end up a winner or an also-ran.

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