5 Ways Bad Packaging Can End Up Hurting Your Bottom Line

OlufisayoDecember 25, 20200935 views

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Some people may think that packaging is an unimportant detail, but it can affect your business in so many ways. It’s not only about the way the packaging looks either; packaging can affect everything from sales to logistics, and if you don’t consider all these factors, you will end up making mistakes that could cost you dearly.

By working with experienced packaging professionals like Zenpack, you can be sure your customer experience will be enhanced thanks to their end-to-end packaging solutions.

Let’s take a look at some of the ways bad packaging could end up hurting your bottom line.

Inconsistent Packaging will Affect Your Brand Image

One of the biggest errors that you can make is to constantly change the packaging of your product; people will have difficulty connecting with your brand if you do. They might also wrongly assume that there has been some sort of change with the product.

You want people to build a trusting lasting relationship with your product, and you deny them that experience by constantly switching your image.

It Increases Losses

Bad packaging can also lead to the product getting damaged during transit, which is why you can’t afford to cut corners.

You’ll need to make sure that there is enough secondary and tertiary packaging if necessary. This doesn’t mean that you have to break the bank, however.

You have companies like thepkglab.com/ selling flexible packaging that is very durable. It also has the benefit of keeping your inventory costs low. Making sure that your product gets from point A to point B in one piece needs to be a priority, and it all starts with the way it’s packaged.

Your Product Could Struggle to Stand Out

The goal of packaging is to look good, but it’s also about making sure that it stands out on a shelf. The problem is that many people decide to jump on trends, and their product ends up getting lost in a sea of other similar products. So, you need to find a way to go against trends while still making sure that the packaging looks professional.

Bad Packaging Can Confuse Buyers

The job of packaging is also making sure that people know exactly what the product is about. But there are many cases when the packaging fails to do so.

For example, using fruits on something that is not meant for human consumption could be an issue, e.g., cleaning products. In this case, you will need to learn how to prioritize design elements to make things as clear as possible.

Bad Packaging Costs More to Ship

Another very important thing when thinking about a product’s packaging is how much space it will take and how easy it will be to ship.

For instance, something with very delicate packaging will need additional layers of protection, and you won’t be able to fit as many items in if you pick packaging with an awkward shape. These are things you’ll have to think about when creating packaging for any product.

As you can see, poor packaging can affect your revenue in more ways than one. This is why you need to make a wise decision and not rush this very important process.

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