How to Identify Your Business’s Web Development Needs

Is your website getting enough traffic? Do your visitors leave your website as soon as they find you? Are you facing a decrease in your conversions? If so, it may be time to redesign your website.

Especially if you operate within a competitive market like New York City, redesigning your website as an excellent way to increase traffic and sales. A modern and up-to-date website can help you provide a quality experience to your customers and serve them better.

However, it’s essential to find out if you need to do this before taking any further steps. Here are a few things that will help you identify the web development needs of your business:

Identify Your Audience

Redesigning your website is all about appealing to your customers. Therefore, the process begins with identifying your target audience and their needs.

• Make a list of pain points that you want to address
• Identify the unique selling point of your business that makes you stand apart from your competitors
• Create customer profiles based on who would benefit most from what you have to offer
• Find out why they would be interested in you and what you need to do to retain this interest

Identify Your Goals

Every action that you take in business should be oriented toward a particular goal—the same thing holds useful for developing a website.

• What is it that you want to achieve through your website?
• Do you want to increase your sales?
• Are you trying to generate leads?
• Are you looking at more subscriptions?

Analyze Your Current Site’s Performance

Based on the goals that you have identified, you can analyze your site’s performance and find out where you can improve. If you don’t have the time or know-how to complete a full website audit, be sure to at least check:

• Your website loading speed, and the loading speed of your most popular pages
• The bounce rate
• Your site’s search engine ranking for key terms and queries
• If your site is mobile-friendly

Analyze Your Current Site’s Design

Your next step before deciding on website redesigning is to analyze the design of your website. It is always better to research your competitors’ websites and analyze their performance before taking any step in this regard.

Here are a few qualities you need to look for in a well-designed website:

• The design should be modern, up-to-date, and mobile-compatible
• The format should be clear and easy to scan
• It should perform consistently across browsers
• It should represent your brand in the best way possible
• It has to reflect your team and help your audience understand who you are and what you do
• It should be easy to navigate
• Your call to action should be apparent enough for your audience to understand what they are supposed to do when visiting your website

You can find many themes and templates that can make designing your website easy. But if you want something that is unique and makes you stand out, you should go for a customized website that will help you convey your brand message accurately.

How Do You Stack Up?

If you have completed the above steps, you should have a clear idea about the various things your website lacks. If you decide to hire outside developers or designers, you should be ready with a list of elements you need to include to improve your website’s design and performance. With this list in hand, your next step should be to get in touch with a team that can put together the website of your dreams.

It’s typically better to find a local team since you can get support whenever needed. If you are based in New York, you should ideally run a search on “WordPress development New York City.” This should give you contact details of all those firms in New York City that provide web development services.

Select the Best Service for Web Development

Not all web development services will be able to develop the exact website you are looking for, especially if you need highly customized website development. You will have to identify professionals who have developed websites in your niche and have clear knowledge about the industry.

Shortlist a few web development services and compare their portfolios before making your decision. Go through reviews and ask for references of clients whom they might have worked with. Finally, compare their terms and pricing and go with the one who promises you absolute value for money.