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The Digital Marketing Movers and Shakers

by Olufisayo
Digital Marketing Movers and Shakers

Digital marketing is essential for your business. This is more true in 2021 than in any other year due to the ongoing COVID-19 pandemic. Businesses have to reevaluate their digital marketing strategies.

However, do you know who the movers and shakers of digital marketing are?

Learning about these innovative people at the forefront of digital marketing can help inspire you to do more too.

Here are the movers and shakers of the digital marketing world.

Velchamy Sankarlingham of Zoom Video Communications, Inc.

Velchamy Sankarlingham joined Zoom Video Communications, Inc. on June 12, 2020, as the company’s President of Engineering and Product.

He has experience building private clouds with previous companies and long ago even worked to help develop Webex.

He is one to watch out for in terms of how Zoom continues to boom in the post-COVID era. Specifically, how will Sankarlingham continue to help market Zoom?

Shouzi Chew of TikTok/ByteDance

Joining TikTok at the end of April 2021 was Shouzi Chew, but don’t be fooled: he hasn’t so much joined TikTok as was promoted positions within the company. TikTok’s China-based parent company ByteDance is where Chew comes from to continue his duties as CEO of TikTok.

Chew’s experience comes recommended by the CEO of ByteDance Yiming Zhang. It will be interesting to see what direction Chew will take the already popular app, along with TikTok’s new COO Vanessa Pappas.

Richard Marques of Revcontent

When you think of digital marketing, you need to consider Richard Marques of Revcontent, a digital content marketing agency.

He is a respected technology sector contributor and consultant in Flordia and nationwide. See more here to read his full story about how he rose to become CEO of Revcontent.

Knowing Marques’s story, perhaps you too can become a mover and shaker in the digital marketing realm!

Krishan Patel at Twitch

Krishan Patel is now the new EMEA Director of Sales at Twitch, an Amazon-owned live streaming service. He is responsible for crafting how Twitch will continue to advertise and market its service.

He previously worked at Amazon as Director of Business Development for Asia Pacific.

Patel has said his goal is to help businesses see how Twitch could be beneficial for their brand marketing and digital marketing presence. Let’s see if Twitch grows under his watch!

Kevin Mayer, Anneka Gupta, and George Gallete of Tinuiti

These three share the award for best additions to Tinuiti, a performance marketing firm.

Kevin Mayer, while working at Disney for twenty-three years, championed entertainment deals galore and was the push for the Disney+ streaming platform. During part of that time, he was also serving as CEO of TikTok during its initial boom phase.

Anneka Gupta’s experience spans AI-powered marketing during her time at Live Ramp.

Then, George Gallete plans to help expand Tinuiti, though he started as an initial investor and board member. Now, his role is to reach internationally.

The Digital Marketing Movers and Shakers

Keep your eye on these movers and shakers in digital marketing, as well as so many others not named here. Digital marketing, utilizing social media marketing and email marketing, and more, is only just getting started.

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