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Employee Uniformity and the Key to Success

by Olufisayo

Could it be that the right uniform makes the difference between a successful business and an unsuccessful one?

The modern business landscape is a competitive scenario. Every brand is neck and neck to see who can sell most, make bigger profits, and beat off the competition. Establishing a strong brand identity is the current key to unlocking business success. And establishing a strong brand identity takes several steps, not the least of which involves creating a customer-friendly uniform which reflects the potential of your brand.

Getting the Uniform Right

Uniforms within the workplace come with much more flexibility than you perhaps realize. There are layers of depth to each item of uniform, each capable of representing your branding in a different way. Getting the uniform correct is the best way to accurately portray your brand and logo. And while each item of uniform portrays a different tone and style, it can be difficult to get it right.

For example, country club uniforms can take many forms. A simple white polo shirt with your logo on the side reflects the golf caddies, perhaps the bar staff, and maybe those who tend the greens. However, you do not want to put your country club cleaners in a white polo. You don’t want to have your waiting staff dressed so informally, either. If you have a greeter, or if you have an upmarket country club, you may wish to up the level of formality to reflect this. It is not unusual for hosts to wear suits and ties if that is the case.

Uniforms not only promote a sense of uniformity to your workplace, but they also help team members bond and come together. Using uniforms as a powerful indication of brand identity can bring the staff together, signaling to each consumer that they are there to help andbring your workplace together.

Let’s look over reasons why uniforms can bring out the best of your brand.

Why Uniformity is the Key to Success

Uniforms are as important as the detail you pay for your products and services. If you sell food, each plate must be uniform. If you create products, each product must be uniform. No customer should get a larger or smaller portion, just as no uniform should be outstanding among the rest. In fact, uniformity can help you in the following ways.

Uniforms Build Brand Recognition

Consider uniforms to be the visual representation of your brand within your space, or out in public. Think about how well they increase your brand reach just in outfitting employees. You might take them to a convention, a market, or even just ask them to dress at home before they travel to work. The further they travel outside of work with their uniform on, the better.

Similarly, when your employee is wearing their uniform within the workplace, it promotes your business on a repetitive level. The old advertising rule of seven is blown out of the water if you can introduce clients to staff uniforms displaying your branding several times throughout a night.

Building Team Cohesion

If your team all wear the same uniform, it can help to easily mark them as employees. More than this, though, it encourages people to perceive your business in a certain light. When you allow your employees this new perception, they see the team that they belong to. They see a cohesive unit which they can rely on for support. The professional appearance and professional feeling each employee get from this will only increase their resolve to provide better service.

Encouraging Camaraderie

Uniforms encourage a sense of unity and camaraderie between employees. When everyone wears the same attire, there is no sense of who is rich and who is poor. Everyone is on the same level. Eliminating visual distinctions in this way creates a level playing field where everyone has the same sense of belonging and pride. This builds your productivity levels and boosts morale.

Employee Benefits

Lastly, introducing uniforms in the workplace can benefit the employees as well as the employer. A uniform eliminates the need for employees to spend hours selecting work clothing each week. There is no standout fashion, and no need for making sure that your civilian clothing is clean for work. Removing dress code concerns gives every employee that little bit less to worry about.

Workwear and Uniformity Go Hand in Hand

Ultimately, uniforms give you a chance to make your brand stand out in a marketplace which is both tough and competitive. Uniforms help form a positive company culture, both within the workplace and without it. Encouraging employees to feel that sense of belonging is an important factor in building productivity for your firm. All in all, everyone benefits.

Photo by ROBIN WORRALL on Unsplash

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