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How to Attract Repeat Customers: Top Tips

by Olufisayo
How to Attract Repeat Customers

Attracting repeat customers is a great way for you to boost your business. However, this is not something that every business has. Don’t worry, this article will show you how you can attract repeat customers easily.

Remind Customers about Their Abandoned Shopping Carts

The sheer amount of shopping carts in ecommerce that get abandoned is surprising. Whatever the reason for the abandonment, reminding customers about their cart is the way forward.

A reminder email can remind them about their prospective purchase. It can also help them to:

  • Remember what they were shopping for
  • Remember why they liked those products to begin with

If you want repeat customers, it’s worth contacting them about their abandoned carts.

Always Offer Excellent Customer Service

One of the best things you can do is to offer a high standard of customer service.

It’s not enough that your products are good. Your customer service should be excellent.

Create A Loyalty Program

A very easy way to ensure you snag those repeat customers is by creating a loyalty program.

You could, for example, reward customers with points that they can exchange for money. Alternatively, they could save money on their shopping. This is something a lot of people may like.

You may also want to consider offering bonus points to your customers if they earn more than 100 loyalty points.

Offer Free Gifts

Everyone likes to receive something for nothing and this includes your customers.

The idea behind offering free gifts is that your customers will remember you once they’ve finished shopping with you.

You don’t have to spend a lot of money on free gifts. Pens and calendars as well as hats and note pads should be sufficient.

Your customers will feel as if they have received something for nothing and they’ll appreciate it. This is why it’s usually worth paying for 1,000 pens with your logo on them.

Be Active On Social Media

These days, social media is king. It’s a great way for you to reach out to friends, it can also:

  • Help you to stay in touch with your customers
  • Encourage you to show what happens behind the scenes
  • Ensure that your customers feel more connected to you
  • Help customers to see that there are real people behind the online store

Try to update your social media accounts at least 3 times a week. When you do, your customers are more likely to be interested in your business.

Hand Out Coupons For Future Use

When someone shops at your online store offer them a digital coupon or a code. The coupon or code can be used the next time they shop with you.

Offering 10% off their next purchase can help them to come back for more.

If you have approximately 2% more repeat customers it’s equivalent to cutting your business costs by about 10%. This is why it is so important for you to do what you can to attract repeat customers.

Photo by Christiann Koepke on Unsplash

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