How To Beat Your Competition On The Search Engines

The race is on.  In fact, its been on for many years and shows no signs of letting up in the foreseeable future.  So best you learn how to beat your competition on the search engines…and learn quick.  Digital marketing and paid marketing has one goal which is to obtain the highest ranking possible on the search engines and this is by no means an easy task.

Search engine ranking algorithms are constantly being updated and changed which results in online advertisers having to keep up an adjust their SEO tactics to make sure their website turns up on relevant first page of search engine results. The ideal is to feature within the first five search results, however you have to know how to beat your competition in order to achieve this high profile ranking, which can prove tricky.

For this very reason, it is advisable to complete a digital marketing course to give your web pages the best possible chance of ranking high on the search engines.

Getting ahead of your competition

To say that search engine optimisation is competitive is an understatement, without a doubt.  In fact, it can be said that the SEO race is highly competitive.  But don’t despair there are proven techniques that can be learnt and implemented to make sure you stay ahead of your competition on the search engines.  The catch though is to make sure that you stay there.  Once this ‘Holy Grail’ of digital marketing has been achieved, there’s no time to rest on your laurels.  You’ve got to stay in that position and can very easily be knocked down to a lower ranking on the search engines.

Thankfully there is good news.  You can educate yourself on the tips and techniques of SEO to win the race and beat your competitors in the search engine ranking game.

Here are few points that should be kept in mind when planning your SEO strategy.

• Keyword selection – Too much emphasis can never be put on choosing the right keywords for your business. Smart keyword selection is vital to your ranking on the search engines. The great thing about selecting the right keywords is that you’ll also drive the ‘right’ traffic to your site to avoid the dreaded bounce back rate, which will decrease your SEO ranking.  Outsmart your competition by arming yourself with popular keywords for your business.
• Backlinks basics – Make sure that all back links on your site are relevant. It’s also a good idea to keep a list of your site’s backlinks so that their effectiveness can be measured.  Don’t forget to keep checking your competitor’s backlinks on their site too as this can give you an insight on the types of links that work for your industry.  Stay clear of bad practices when it comes to including backlinks on your site.
• Study your competitor’s site – There are really good tools available that can help you study your competitor’s website to keep track of their overall SEO activity.
• Stay ahead of SEO tactics – To stay ahead of the ever changing search engine ranking criteria it’s essential that you stay current. As advised, it’s a great idea to complete a digital marketing course regularly to make sure you’re ahead in the SEO

Again – content is king

Although no one is quite sure why, longer documents tend to fair much better in search engine results.  Armed with this knowledge you can use length of content to your advantage.  We know that Google looks at the degree to which people bounce back to the search engine results page after visiting your website.  With awesome and informative content, you can avoid your site visitor from bouncing and clicking on another result, which is indeed a good thing since Google takes this into account when ranking your site.

It’s also important that your content is unique.  This is an effective way to make sure your site stands out from your competitors

In a nutshell your website has to contain amazing relevant content and lots of it.  It’s also important to regularly update your content to make sure the search engines robots sit up and take notice.