Home Business How to Start a Fencing Business: The Complete Guide

How to Start a Fencing Business: The Complete Guide

by Olufisayo
fencing business

The global fencing market industry is worth $28 billion and is expected to grow 5% by 2027. This shows that the best time to start a fencing business is now, as the industry thriving. Starting out feels daunting when you consider the necessary licenses, legal documents, and different types of marketing.

Luckily, we cover everything here. Here’s how to start a successful fencing business.

Why Start a Fencing Company?

Before starting a fence company, it’s important to know where the industry stands.

Fence businesses are a sub-section of the construction industry where you build fences for residential or commercial properties. It;s your responsibility to choose the right material (e.g. chain link wired fence), relevant equipment, and know-how to erect fences.

When you start a fence company, your day will consist of building fences, repairing them, hiring laborers, creating marketing campaigns, while preparing bids and estimates.

How Do Fencing Companies Make Money?

Fence installation businesses make a profit by buying fencing supplies at wholesale prices and then charging for your labor.

A fantastic way to boost sales is by designating different sections for various clients. If you’re appealing to farmers then show them relevant fencing materials and installation designs. This creates a visual representation of the result which will encourage customers to choose your service.

What Are the Ongoing Expenses?

As a fencing company, there are certain ongoing expenses to consider. Including:

  • Vehicle and equipment maintenance
  • Materials
  • Storage costs
  • Shipping fees
  • Marketing campaign fees
  • Credit card processing fees
  • Office supplies
  • Your or another employee’s payroll

Choosing Your Business’s Name

The most exciting part of starting a business is brainstorming name ideas. A business’s name sets the tone for a company so take time to decide your values and how you want to be conveyed. Once you’re set, see if your name is available as a web domain and secure it so no one else can take it.

Deciding Your Target Market

One of the key aspects of learning how to start a fencing company is figuring out who your ideal customer is. Clients include homeowners, businesses, real estate developers, farmers, construction companies, and government agencies.

These residential fencing contractors, for instance, have honed their craft so they can offer both residential and commercial services to their clients.

Getting the Equipment

Now it’s time to get the right fence-building equipment for your business.

Think in the short- and long-term by deciding how you’ll transport your fencing and whether you need a forklift to help load fencing materials. You’ll also need post drivers, fence stretches, saws, drills, and concrete mixers at the minimum.

It’s important to note that these may vary depending on your clients. Urban dwellers need fences that promote security while still aligning with homeowner regulations. The best fences for this are chain link, wood, stone, brick, and tin. For agricultural clients, you may need barbed wire and electric fences.

Forming a Legal Entity

You must establish yourself as a legal business entity so you’re not personally liable if someone sues you. This means that any damages would be payable only by assets your company owns.

Set up your fencing business as a Limited Liability Company (LLC) so you’re protected. Then, open a business bank account so it’s easier to file for taxes.

Register for Taxes

Apply for an Employer Identification Number (EIN) so your business is legally identifiable by the Internal Revenue Service (IRS). You’ll need this for any employees that you have on the payroll as well.

Acquire Necessary Permits and Licences

Fencing businesses without necessary permits or licenses are at risk of hefty fines or complete closure.

You’ll need a business tax license and a contractor’s license to run a fencing company. If you need help covering these costs, look into title loans for startup funding. The latter ensures you’re upholding your community’s standards and proves you know the safety standards of your city or state. Visit the Small Business Administration (SBA)’s site to see state licenses and permits to prevent any nasty surprises.

Get Business Insurance

Fencing companies must apply for general liability insurance so you can cover the business, equipment, and any injuries that occur during a project. You must also show an insurance company a detailed business plan so you get covered.

Create and Promote Your Brand

Fencing businesses must create a strong brand identity so you stand out from competitors while proving you’re an industry expert. Harness the power of marketing to promote your services whether it’s through word-of-mouth or using pay-per-click (PPC) ads.

You should also have an easy-to-use website so customers can learn more about your company and the products you offer. Alongside your contact details, add links to your social media channels so you further your reach.

Social media is an inexpensive way to advertise to clients and track their response to any special offers. You should also craft engaging posts and encourage customers to leave positive reviews so others are more likely to invest in your company.

For offline marketing, you can use custom die-cut stickers, especially if you are targeting one particular geographical area. The stickers can evoke engagements at a low cost. If your stickers are well-designed and well-distributed, your audience will place your sticker with pride. By doing so, you will be able to increase the effectiveness of your marketing campaign or information campaign. You can easily customize your own custom stickers with CustomSticker.

Choosing a Location

Even though you have a strong web presence, you must have a central location too. Here, you can store your equipment and necessary materials.

Customers often want to feel different fence materials so they know which best suits their property. Because of this, you’ll want an office that is close to a residential area or a real estate company, so you boost the number of walk-ins.

That’s How to Start a Fencing Business

Now you know the nitty-gritty behind starting a fencing business. After buying the right equipment and materials, apply for the right permits, licenses, insurance, and understand how to do taxes as a company.

Once you have this covered, figure out your ideal customer and create a robust marketing campaign to interest potential clients and generate conversions. Good luck!

Did you find this article helpful? If so, check out our articles on how to grow as an entrepreneur.

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