Important Software for Your New Business

There is a tool, SaaS, or third-party app for just about every business category. They are used to simplify, speed up, or optimize tasks.

Long-time business owners and new entrepreneurs should think about the new digital world as well, and how certain tools can benefit them. Data-driven business tools offer better results.

The following are business software and tools that have helped many businesses with their production, organization, customer service, client handling, communication, accounting, and so much more.

Project and Task Management Software

Project management is key to any successful business. Every day, you need to plan, organize teams, monitor performance, allocate resources, and manage time.

Project management software is the best way to do all of this at once, and it can also provide you with insights into how productive your business is. You can use it to bill and send invoices as well.

You can also use software like this to collaborate with all of your employees, contractors, and clients. With a simple report, business owners and managers can check on the status of different tasks and get the bigger picture on other projects. There are plenty of free project management tools to help you get started.

Conference Call Features and Call Management Software

Communication is the heart of every business. Whether you have a sales department or not, you need to set up your phone system to match your business needs.

For example, conference call features such as call management, branded greetings, international connections, and other options can help you streamline your client meetings.

External and internal communications are improved with voice over IP (VoIP) technology You can turn your phone line into an internet protocol network that allows you to conduct business around the world easily.

You can make calls anywhere to and from anywhere on the planet at the same cost, and the functionality allows you to set up conferences with your whole team. It’s the best way to bring your business and clients together.

Accounting Tools

Accounting software helps you run your business more efficiently. If your money isn’t right, then you won’t have a business, especially if the IRS finds out. The numbers have to add up every quarter for your business to stay in good standing.

Digital accounting software is now the best way to streamline your invoices, payroll, profit and loss statements, and many other financial statements that are necessary to keep your business running well. It’s also about projecting your financial future. If you have great accounting software with cash flow forecasting, then you can prepare for dips in your revenue.

Hiring Software

Recruiting good employees is a huge undertaking for any entrepreneur. You want to build a team that believes in your brand as much as you do. Hiring phases can be costly, so it’s important that you get professional help. Hiring software makes the process significantly easier for you and saves time so you can focus more on growing your business in its early stages. The applicants might also benefit from the hiring software because they can manage their application process all in one place.

There are plenty of tools to help you verify new hires, get background checks, check references, drug cheeks, and filter through bad resumes. There are also tools that conduct personality testing to ensure that a person will be a good fit for your business.

Email Marketing Tools

Lastly, marketing is a key component of any business. One of the simplest ways to improve your marketing communications is to set up an email campaign that communicates with your current and new customers.

Email marketing allows you to send auto-responders when you connect to a new customer, as well as when they purchase something. There are also ways to automate your email marketing so that you are consistently hitting touchpoints with potential customers.

For example, you can send promotional drip campaigns that talk to your customers in an educational and entertaining way about your products and services. Perhaps you have a subscriber list already or you want to build an email list. With these email addresses, you can send incentives and announce your latest offerings right to their inbox.

Email users amount to around 3.7 billion according to figures from a study in 2017. Did you know that most people check email on their mobile phones? You could have a direct line to your customer with email marketing.

However, one thing that businesses often forget is that they cannot spam customers. While email is a great marketing solution, it’s best used when you have something to say that your customers want to hear.

That’s why it’s important to use an email marketing software that shows you data about who clicked and who unsubscribed. This can help you create better marketing materials and improve your brand’s message.