4 Lifestyle Startups That Will Make Your Life Better

Women today are all about living life to the fullest. We’re leaning into our careers, taking care of the kids, and making time for girls’ nights. Oh, and trying to keep our homes, looks, health, and wardrobes in top shape, too.

The good news? The startup scene is catching on to this new multitasking norm, creating solutions designed to simplify everything from getting a blowout to decorating the living room. Here, four cutting-edge lifestyle startups designed to make life a little easier.

Madison Reed: The thought of taking the DIY approach to hair coloring is enough to send some women into a panic attack. If you’re traumatized by your teen years spent using sun-in, or that one time you attempted to brighten your brown hair at home, only to end up with an eggplant purple shade instead, this new startup is for you. Madison Reed is an at-home hair-coloring product AND service that helps you get the perfect color without a trip to the salon. The company sets you up with a professional color consultant before you ever make a purchase so you can ensure you’re choosing the right hue. Then, you place your order for the paraben- and ammonia-free color, follow the super-simple instructions in the box (or watch the how-to video on the company’s website), and end up looking like you just came from the salon.

Third Love: Third Love will not only make your life easier, but more comfortable, too. Download the lingerie startup’s app, and you can use your phone as a digital measuring tape to get fitted for a bra, and then place an order for one of dozens of styles or colors with just a few clicks. But perhaps the best part? They make bras in half sizes! File this one under “what took so long?”

Decorist: If your bare walls or half-finished bedroom design are hanging over your head like an ever-present to-do list, it might be time to look into Decorist. The online interior design service makes it both simple AND affordable to get a professionally decorated space. The startup pairs you with your own dedicated designer based on your style. Then, after you set your budget, and upload shots of your room and inspiration images you love, your designer will get back to you with two room designs, complete with everything from paint colors, to furniture, to lighting. You’ll also get a shopping list so you can purchase everything as you have time (and money!). An entire room makeover design will run you just $199.

Glam Squad. Don’t have time to get your nails done? Can’t find a sitter so you can run out for a blowout? No problem. Glam Squad brings beauty services directly to your home, so you can get pampered while answering email on your couch, or while keeping an eye on the kids in the playroom. Glam Squad is currently in New York, Miami and Los Angeles, but similar services are available in cities like Chicago and Seattle, too.