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5 Golden Rules of White Hat SEO

by Olufisayo
5 Golden Rules of White Hat SEO

Understanding white hat SEO-building tactics are important if you want to stay in the good graces of major search engines. Although it can be tempting to do things the easy way, employing some of the underhanded and frowned upon SEO methods just might land your site on the 51st search results page. And that is definitely not what you want.

Growing your site organically requires patience and persistence, and it’s a great feeling when all Internet roads in your niche point back to you. So, how do you do it? Here are the golden rules of white hat SEO that will take you to the top of search results.

1. Content is King

There is absolutely no substitution under that sun that will replace quality content on a website. High-ranking websites have the content that Internet users are looking for. They answer search queries and get tons of hits and clicks. When the content is high quality and is seen as valuable, the best link building services have no difficulties creating the kinds of bridges that search engines are looking for to validate your site and recommend it to Internet browsers.

2. Efficient and Effective Keyword Usage

Once you’ve done some deep and targeted keyword research, it’s time to implement them in the ways that Google best understands. Crafting keyword-rich meta descriptions for each page of your site will better direct web crawlers to your content when returning search engine results to users. There’s a balance between using keywords effectively and overusing them. Too heavy on the keywords and you’ll be recognized as spam. Too few keywords and you won’t get noticed at all. You’ll also want to write appropriate descriptions of images on the website.

3. Website Architecture

Build a user-friendly website that is easy to navigate. Things like internal links and an XML sitemap are just some items that search engines look for in an optimized site. Well-structured URLs are also a must. They should be descriptive and unique, but avoid dynamic parameters whenever possible. Make sure you have fast upload and download speeds. No one will stay on your site very long if pages are taking five seconds or more to load. Search engines provide search results in a fraction of a second, and websites need to keep up.

4. Link Building

When you have valuable, high-quality content, you’re going to get noticed. A few high-quality backlinks will do a lot more than an abundance of low-quality links. Guest posting is one way to build links, and building relationships with other sites whose audience can benefit from what your site or brand has to offer is another method.

5. Mobile SEO

We do a lot of Internet surfing on mobile devices nowadays, so it’s important to ensure your website is optimized for mobile devices as well as desktops. If you’re not sure whether or not your site is mobile optimized, check Google’s PageSpeed Insight Tools. This will help increase page traffic and raise your page rank organically.

While black hat tricks will work to some degree, they can often be costly and risky. White hat techniques are far more effective and you don’t have to have a professional’s understanding of SEO in order to implement these rules. Be patient and develop a website strategy complete with clear and realistic goals, and watch what happens.

Photo by Merakist on Unsplash

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