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Rural SMEs and the Role of Technology

by Olufisayo
rural SMEs

Small to medium enterprises (SMEs) in rural areas are at a disadvantage due to their lack of access to technology and the internet. However, this is not always the case. There are many ways that rural SMEs can utilize technology to improve their businesses. In this article, we will discuss how rural SMEs can use technology to enhance their businesses.

Use technology to improve communication within the company and with customers.

Technology can play a valuable role in businesses by improving communication. Communication is essential for companies, as it allows employees to collaborate and share ideas. Good communication with customers can also help build relationships and create trust.

Technology can help improve communication in businesses by allowing employees to communicate more quickly and efficiently. What’s more, technology can help enterprises to connect with customers in new and innovative ways.

In addition to helping businesses improve communication within their companies, technology can also help companies to expand and do business with larger enterprises. For instance, technology like money remittance services can make it easier for rural SMEs to do business with larger enterprises as it allows them to conduct business with larger companies without worrying about money transfer fees or long wait times.

Use technology to track inventory and manage stock levels.

Inventory management is an integral part of any business. Managing stock levels and tracking inventory can be a time-consuming and challenging task. However, thanks to technology, there are now several ways that companies can automate their inventory management. Automating inventory management can help businesses save time and money.

One way that businesses can automate inventory management is by using a barcode scanner. A barcode scanner can help businesses track inventory and manage stock levels. In addition, barcode scanners can also help businesses keep track of where their products are in the supply chain.

Another way that businesses can automate inventory management is by using a point-of-sale (POS) system. A POS system can help businesses track inventory, sales, and customers. In addition, a POS system can also help businesses manage their finances.

Use online tools to find new customers and market products and services.

In the internet age, it is easier than ever to market and reach new customers. Using online tools such as social media sites like Facebook or Twitter, businesses can expand their customer base while still targeting local customers. Additionally, businesses can use online tools such as Google AdWords to place ads that will appear when people search for specific keywords.

In addition to using online tools to find new customers, businesses can also use the internet for marketing their products and services. By creating a website or an online store, businesses can sell their products and services to customers worldwide. Additionally, businesses can use social media platforms to share pictures and videos of their products, and they can also use online tools such as chatbots to provide customer support.

Use cloud-based storage and software to store and manage data.

Businesses rely on data to make informed decisions. However, managing and storing data can be difficult and time-consuming. Cloud-based storage and software can help businesses store and manage data more easily and efficiently. Cloud-based storage and software can help businesses access data from any device, anywhere globally.

Cloud-based storage and software can be especially helpful for businesses with a mobile workforce. By using cloud-based storage and software, businesses can ensure that their employees have access to the latest data no matter where they are. Additionally, cloud-based storage and software can help businesses save money on IT costs.

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Use mobile apps to improve efficiency and productivity.

Businesses can improve their efficiency and productivity by using mobile apps. Mobile apps can help businesses save time and money by allowing employees to complete tasks quickly and easily. In addition, mobile apps can also help businesses track their progress and measure their performance.

There are many different mobile apps that businesses can use to improve their efficiency and productivity. Some of the most popular mobile apps include task management, time tracking, and accounting apps. Task management apps can help employees stay organized and on track, time tracking apps can help businesses track how much time they are spending on each task, and accounting apps can help businesses keep track of their finances.


Technology can play a vital role in the success of rural SMEs. Using technology wisely, rural SMEs can improve communication, inventory management, marketing, and overall efficiency. It is more important than ever for businesses to utilize technology to improve their operations in today’s digital age.

Photo by Ketut Subiyanto

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