Creating strong content is the crux of a 21st century online marketing department. While teams used to get by on buying up ad spaces and blasting spammy emails, today its all about moving off the edges of the screen and owning content. Whether that is in the form of CRM digests, Podcasts, or branded content, content marketing is about content first. So, how do you make sure your written word is up to snuff?
In order to get some tips I spoke with. JustFly is an online travel agency that has put a major emphasis on improving their online marketing initiatives. They gave me some tips on writing great content.
Create Original Content
Write Great Headlines
A crucial element of your written content, headlines are the bridge to your city of original content. Basically ask yourself, do you want to walk across a rickety old wooden bridge? Or do you want to drive a monster truck across the Golden Gate Bridge? Easy choice for most. Headlines are the initial point of contact for almost everyone finding their way to your content. There are many different types of headlines. This includes asking a question, create a list, and more informative and traditional news headlines.
Let People Figure It Out For Themselves
The crux of marketing is to inform people about your product or service in a way that encourages them to convert. While selling something comes naturally to some,made it clear that subtlety is crucial when it comes to content to marketing. Say you have created a great piece of branded content, traditional marketing rules would dictate that you should include a pitch. Newsflash, great branded content does this automatically. Think of the movie Inception. You know what is more effective then telling someone what to do? Have them come up with the idea themselves.
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