A buyer’s set of personal characteristics such as age and life cycle stage, occupation…
factors affecting consumer behaviour
Psychological factors include motivation, perception, learning, beliefs, and attitudes. Let’s learn How Psychological Factors Affects Consumer Behaviour
The combinations of cultural, social, personal, and psychological factors, which are largely uncontrollable, are known to affect consumer behaviour.
Understanding Consumer Behaviour According to Belch & Belch (2004), Consumer Behaviour can be defined…