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The modern day landscape of business has changed a lot. While having a business website was once a rarity, it is now essentially required. Well over half of companies have a website, but the number should be higher.
If your company doesn’t have a site, you are missing out. There is a good chance your competitors will have one, so you might as well have it too. A website allows more customers to find you and can also provide a lot of helpful information about your company.
You can even sell products from your website if you so choose. While it has gotten easier to create a website than ever before, it is definitely still possible to struggle or do it wrong. With that in mind, this article is going to go over a couple of great tips for creating an awesome company website.
Ensure it Looks and Performs Well
Of course, one of the most important things about any website is ensuring it looks good. If your business website is unattractive, has a bad color scheme, or is simply put together strangely, it could turn potential customers off. You want the site design to be simple, yet informative, and have an attractive color scheme that is consistent throughout the site.
In addition to your site looking great, it should also perform well. It should load quickly, and there shouldn’t be a lot of lag. Also, you want to make sure that navigating your site is simple and easy. No one wants to get confused or lost when it comes to browsing a website. Having good content simply isn’t enough to keep people around if your site is unattractive or clunky.
Be Sure to Monitor the Site
While the content and looks of your site are important, the inner workings of the site are just as important. You need to know what is going on behind the scenes and one of the best ways to do that is to monitor your site. You can monitor how quickly your site is loading, if any errors are occurring, and a variety of other things.
Using the best website monitoring software can help your company website remain functional. In addition to helping you keep the site functional and running, there are also other benefits of monitoring. You can monitor your analytics to truly track how successful your marketing efforts can be. You can track all types of information from conversion rate, number of visitors, and traffic sources.
Make Sure it Works Well on Mobile Devices
With over half of all internet traffic coming from mobile devices, it is important that your site is optimized for mobile. If not, you could potentially be alienating over half of your potential audience. Your site should be just as responsive on an iPhone as it is on a desktop computer. Now, you cannot simply assume that your site is already optimized for mobile, as many simply are not.
The first thing to try is to test your website on a number of different devices. This will give you an idea of how it looks. If it works and performs well, that’s great! If it doesn’t, you need to take steps to change that. This includes optimizing images, re-thinking pop ups, using a reliable host, and using a responsive design and theme.
Follow the tips here and create an awesome website for your company. Whether you want to create your website yourself or use a third party service to help you out, there are several different options at your disposal.
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