5 Great Tips on Running a One-Person WooCommerce Business

The last two years were intense, to say the least. Businesses worldwide struggled due to lockdowns and social distancing rules. As a result, people lost their jobs, social interaction declined all the way, and there was a definite impact on health statistics as well.

What’s a person to do in such circumstances?

Try to be their own boss and start an online business, of course.

However, it is not easy to create and manage a business all by yourself. First, it can take all your time, attention, and commitment to building a sustainable business that is also profitable. Next, the workload of a startup is pretty much impossible for one person to manage, but they must because they don’t have the funds to hire a team just yet.  This is also why most startups fail in their first year.

It is important for entrepreneurs to find help wherever possible, which brings us to WooCommerce. It is an extension of WordPress CMS that supports more than 3 million registered business websites that can sell online and even market goods efficiently.

This platform has played an important role in helping people become self-sufficient and manage their businesses. In fact, the WooCommerce email marketing tools are also a great way for businesses to engage prospects and sell their products, enticing possible buyers to visit their WooCommerce store.

All in all, this platform is all you need to run an online business smoothly and efficiently.

5 Tips for Using WooCommerce To Run a Business Solo

When you start an online business, it is important to have the right eCommerce software to build it. WooCommerce is one of the biggest names in the industry, and that’s because you don’t need additional help to make it work for you.

Here are some smart ways to get the most from this platform as an entrepreneur:

Use Email Marketing

Since you are all on your own in managing every critical business and marketing aspect, these tips will immensely help you.

• Remind customers of abandoned items in their carts through email
• Share discount deals and vouchers through email
• Send newsletters
• Send product recommendations based on previous purchases
• Always send transactional and order placement emails

Pro tip: The most effortless way to cover all these areas is through getting help from a WooCommerce email tool.

Use Product Images To Sell More

The picture quality of a product has a lot of power. It can convince a customer if a product is worth buying or not.

High-quality images trigger purchases and build trust and confidence in the company. Due to this, you should invest in a good photographer. They will take clear and life-like pictures of your products from all angles.

Taking pictures from every angle is quite essential as it increases the conversion rate by 30%.

Deploy SEO To Rule Search

A brand needs to be noticed to drive sales, and the best way for that is by using good SEO techniques.

Include keywords in your content and product descriptions. It would be best if you didn’t try to create SEO content on your own because you may not know good strategies. So, let an SEO company write your content.

Furthermore, the SEO service will also ensure that every content is relevant to your services and products.

Add CTA Popups To Get Subscribers

Popups increase the conversion rate by up to 10%. The effect of popups can also increase when they are paired with CTA.

Many people who come to your website wouldn’t know the extent of your services. But well-placed popups can take care of that.

Add popups of email subscriptions, offers, or discounts. It will also make it easy for customers to land on the popup page directly.

Offer Great Customer Support

You can’t provide customer support 24/7 as you are running your business all by yourself. Still, you can offer excellent customer service to your customers.

Your customers should feel safe buying from your platform. That can only be achieved when they know their problems will be quickly resolved.

It doesn’t matter if it’s a refund or just a product inquiry. Your customers should always leave your platform completely satisfied.

To Conclude

WooCommerce gives you a fantastic opportunity to set up and run a business all by yourself. Yes, it is hectic and needs dedication, but it is definitely achievable with the right tools in your hand.

All you have to do is to work hard and get help where needed. Then, use the tips detailed above to manage your business like the star you are.

Photo by Oleg Magni from Pexels