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Using SEO To Market Your Jewelry Business

by Olufisayo

Today’s digital retail environment requires much more than just building a website and a presence on social media to be successful. Once you’ve made the decision to invest the time and energy in creating your business website, you would like to ensure that it will aid in the promotion of your company. Here’s where SEO (Search Engine Optimization) plays a part!

Now is the perfect time to launch your own website, if you don’t already have one. These recommendations will be helpful if you’ve had your jewellery online business for quite a while and want to see business development.

It will take some time to fully comprehend and apply SEO. You’ll have an advantage over many in the run if you can remember these important points specifically crafted for the SEO for Jewelers:

l Have a quick, efficient, and user-friendly website.

l Incorporate your keywords naturally into the writing by approaching your webpage copy as if you were chatting to a human.

l Use photos and video to its advantage by optimizing them.

l Have an online presence in addition to your website, such as on other reliable websites.

Website Optimization of Your Jewelry Business

For your jewelry business to rank highly in those local rankings, you still need a strong website SEO strategy, especially if you have a presence (physical one) and follow all of the local SEO strategies.

SEO On-site

Make sure Google can find your jewelry shop website by doing this first. Your website will perform well if you follow Google’s guidelines. If not, you run the risk of having search issues with your website. The first rule is to avoid keyword stuffing, which is an outdated technique that Google now penalizes. Their AI is more intelligent than most people and can comprehend entire paragraphs and parts as well as contextual cues.

Quality Website

You’re off to a great start if you’re using a website like Shopify! The best e-commerce sites frequently adopt the latest quality and usability trends. Why is a website good? Google’s current priorities include mobile friendliness, speed, and user-friendliness. Other considerations include: Does the search engine on your website work well? Are your categories arranged properly? Do you have any filters on hand? Do the pages of your website load quickly—I’m talking a few hundredths of a second—? Does your website function and look the same on mobile platforms? All these questions must be addressed.

Resolve technical problems

There shouldn’t be any significant technical problems with your website. Use the tools listed below to check your website for technical problems and resolve them as they arise. One of the main offenders is frequently broken links. Let’s take an example where you mention and link to a certain item of jewelry in a blog post. That link is invalid if the item has been removed from your website or is no longer available. Alternatively, be sure to update any links whenever a URL changes. Any technical issues can be found and fixed with the aid of the tools listed below. The tools to locate and resolve these problems can also be available on your website platform.

Blog (SEO Friendly Content)

Having a blog is among the simplest ways to regularly update your website. Even if you don’t post every other day or every week, try to keep your blog current and updated. Your writing can be succinct, interesting, and educational. Your blogs should be between 300 and 500 words in length.


Use effective image SEO! The presence of high-quality photographs on your website tells Google that it is a quality website. By adding alt tags and inserting keywords inside the image name, you can further optimize your photographs.

SEO Off-Site

Promote your website

Speak with nearby companies and organizations to see if they would be willing to list your webpage and locality on their website.   They are also there to help out the neighborhood shops! You’ll need to verify with your local chamber of commerce as some may offer free listings, charge a fee, or demand that you be a member. Remember that they can demand that you have a storefront or other accessible physical presence for customers.

Have a presence on social media

Start using social media for your company. SEO benefits even if you aren’t active on every platform every day. Google searches may return results for Facebook, Instagram, and Pinterest postings! Create profiles that are optimized for your content and strategically incorporate keywords.  Although social media has a more indirect impact on SEO than a direct impact, it is still beneficial to increase the visibility of your jewelry brand.


You can utilize these SEO fundamentals for your jewelry business pretty much everywhere online. The keyword research will assist your products and your webpage to appear in those searches if you sell around an online marketplace. When presenting results on their websites, Pinterest and YouTube also take keywords into consideration. All the major points have been summarized in the above article covering almost every aspect of how to use SEO to market/ advertise your jewelry Business.

Photo by Cornelia Ng on Unsplash

Author Bio:

Muhammad Shoaib: I have been doing SEO for over 7 years. After working for one of the US’s top digital marketing agencies, I now help businesses directly with my SEO consulting services. Clients around the world trust me for providing high-quality SEO services for fair prices. I appreciate your consideration of my services and I am excited to help you reach the targets for your website. Email Address: mshoaib6167@gmail.com

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