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Trade shows, conferences, and in-store events have always been some of the best ways to grow a business as they give entrepreneurs a way to get up close and personal with their existing and prospective customers. Unfortunately, due to the current uncertain nature of the world, you may have to wait a few months to be allowed to hold an in-person event.
So what do you do if you have an upcoming event that can’t wait that long? Thankfully, it’s now possible to hold a fully functional and successful virtual event using modern technology. Whether you are holding a virtual event for just a handful of people or tens of thousands, here’s how you can ensure that it goes smoothly.
Get the timing right
If you want to ensure maximum attendance, do some research to find out which date and time work best for most of your attendees. Ideally, you want to pick a time when your attendees will be at home with nothing stopping them from sitting in front of a screen for as long as you need them to.
Importantly, make sure that there are no competing events that can steal a few of your attendees, such as the ongoing NBA finals if your target audience is mostly men. Also, if your audience lives in different time zones, pick a time that works for most of them, and make sure that those who won’t be able to attend can access the content after live presentations.
Have the right technology
You need different types of software and hardware to hold a successful virtual event. On the software side, the most important thing you’ll need is a virtual events platform that can handle the type and size of the event you want to hold and has built-in features to keep your audiences engaged, such as live chat, live polls, and Q&A.
A good virtual events platform must be easily accessible by all your attendees, regardless of the kind of device or operating system they’re using. With the threat of cybersecurity growing every day, the platform must also have adequate measures to protect you and your attendees.
When it comes to hardware, use a good camera and microphone that delivers a high-quality, immersive experience, not to mention a reliable internet connection that won’t let you down in the middle of the event.
Promote the event
Just like any other event, you’ll need to spread the word to as many potential attendees as you can. Determine the main selling points for the event – special performances, famous speakers, special deals, and more – and let your audience know about them through targeted ads, social media posts, email, texts, and any other marketing avenues you have.
Since virtual events are easier to forget, ramp up your advertising efforts in the days leading up to the event, and remember to send notifications to your audience when you are about to go live.
Holding a virtual event has many benefits for your business; it’s easier and cheaper than an in-person event, and it allows people to attend regardless of where they are in the world. But you must plan carefully to ensure that all elements of your event leave your audience impressed.
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