Why Your Business Needs a Custom Logo Design

OlufisayoMay 18, 20180860 views

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Every business should have a great logo. A custom logo will make your business stand out from the competition and enhance brand visibility. Your customers and prospects will judge your business based on the quality of your logo. According to a recent research by MIT Sloan Management Review, the quality of your logo will affect customer loyalty and impact the performance of your business.

However, it is a fact that many businesses have poorly designed logos (or no logos at all). Most business owners are not willing to invest in a professional logo. The good news is that creating a logo does not have to be an expensive and time-consuming affair. You can use tools such as Designhill’s artificially intelligent logo maker to create a great logo by yourself within minutes. All you need to do is select a relevant icon, customize it according to your needs, insert text and then download it. You can try out as many logo ideas as you wish at no cost. The high resolution vector files and PNGs can be used online, in print and wherever else. All logos come with full copyright ownership.

Here is why you should invest in a custom logo for your business:

Creates a great first impression

It has been said that you don’t get a second chance to make a first impression. Your logo is usually the first thing people see on advertisements, promotional materials, business cards or your website. It is therefore very important to have a great, custom logo that will create a good first impression. Prospects will be interested in learning more about your company, as well as your products and services.

Boosts your brand identity

Regardless of your niche or industry, you are likely to face stiff competition from other players. To grab your customer’s attention, you will need to differentiate yourself. One of the best ways of doing this is by creating a memorable and distinctive logo that will stick in the brains of your customers and thus influence their purchasing decisions. Logos can also help create perceived value of your business in the minds of people.

Enhances customer loyalty

A professional logo can not only attract new customers to your business, but also keep your existing customers loyal. People will have a sense of confidence when they look at your logo and will want to be associated with your business. They are also likely to share your products and services with others in their networks.

Custom logos relay a message

A custom logo allows you to send out a specific message to your customers or prospects. Elements of your logo design such as layout, icons, colors and fonts can be used to communicate your brand values and strengths. For instance, orange can be used to signify fun, youth and approachability. Blue is commonly associated with integrity, professionalism and authority. Red symbolizes passion, heat, danger and energy. Understanding the psychology of color is therefore crucial when creating a custom logo. When it comes to fonts, serif fonts communicate comfort, reliability and tradition. Script fonts project creativity and elegance. Combining all these elements properly will send a strong conscious or subconscious message to your audience.

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