Your company is unique. Getting that business into the online world means you find programs that best suits your niche and brand. One of those needs you have online is with generating leads. There’s software to help you with the task. But the right fit can be the difference between a quick and profitable set up to one that cost more money but never works.
Here are a few steps you can take to ensure you find the best lead management for your company.
Email Marketing Integration
Begin by considering email marketing. Setting up a sales funnel online means you’re breaking into the fundamentals of automation. Automation can be simplified when defining it as functions that occur in the sales progress and occurs from triggers. These triggers are usually the actions that consumers or potential leads take.
When someone signs up for your email, they’re automatically sent an email written however way you want. You can, in fact, set up automatic responders that are prepared to send a weekly email for an entire year straight. You just have to set up 52 emails and then tag them for a weekly distribution to people assigned in a list of your choosing.
You know you’re on the right track to finding an optimal lead management system when there’s compatibility or programming for email responders.
Curation of Landing Pages
Generating leads usually requires the right portal to direct people to and to give them the right information for peaking interest or preparing a sale. But landing pages aren’t just a blank white template that you write on. You want a lead management system that enables interactive landing pages whose color, format and design can be changed or customized.
There are a million ways to get in front of people online. But no matter how it’s done, they’re often led to and take their next action at landing pages. If you don’t see this as part of your lead management package, you may be ready to consider a different option. The simplification of creating landing pages is important.
Look for options that don’t require you to write or know HTML. There are too many good choices that have designed templates or drag and drop capabilities to bypass the need of knowing code.
Mobile is king today. This was once true about content, but the source or technology people are using to view content outperform. More than three out of five people use their mobile devices to make purchases or search the Web. The platform you choose to use for your lead management must be compatible with your consumer.
They’re using tablets and phones and prefer to look up information through these devices. You are too. Helping them along the way is simple also. Yet, the task is impossible unless the lead generation components you’re using displays content to accommodate mobile features and functions.
When you’ve found the management software, be sure to check your content on desktop and mobile to verify that your target audience gets mobile benefits also.
Analytics and Tracking
There are few software packages in the marketing world that are without analytic abilities. There’s no reason for settling with a program that can’t track data or give you charts of information to work on. The fact is, without displayed analytics, you can’t get a full understanding of the people entering your sales funnel or what they’re doing.
You may not even understand who they are without analytics. Analytics lets you know that your consumer is made up of more women than men. It tells you that most who saw your landing page came from an email that you sent out. From tracking data, you’re able to see where in a sales funnel do followers engage the most and where they’re leaving or slowing down.
Make sure to incorporate tracking and analytics if you’re considering a new lead management system.
Contact Information And Lead Identity
People are going to enter your sales funnel, and a lead management system is what takes care of getting those leads in. But once they’re in, you need to do something with their information. A solid lead management function you need for your business is organization of data. Imagine meeting people at a party. Imagine that these people are important to your business.
You have a great time discussing future business potentials, and you look forward to speaking with them soon to get business started. Now, what happens when you realize that you forgot their names and never got contact info from them? In that situation, you lose business and all the work you started.
Therefore, a lead management component helps to gather and organize information so you have it for use at a later date.
Seamless Opt-Ins For Consumers
Simplification is great for you when using a lead management piece. Yet, it’s also important for your leads as they enter the sales funnel you create. This entry they make into your funnel should be seamless. In other words, every step of the way only requires them to do the most basic and small tasks for getting involved.
The simpler signing up is, the more people you will get to do it. It’s always in your best interest to simplify when running a business online. The Internet, coupled with mobile function, is geared toward making everything easy for the consumer. When those same prospects reach your online platform, they’ll seek the same simplicity and expect you to have it.
That simplicity is how you know when a lead management system is right for your business.
Mappable Sales Process
Creating a sales funnel is more complicated than many realize. The largest issues we’ve seen over the years relates to people unable to visual the process that their sales funnel creates. When you have a lead management system that maps your sales funnel out for you, you then cut back on the bulk of work needed to piece things together.
Therefore, look for a mapping process when deciding on the right lead generation.