10 Email Marketing Do’s and Don’ts

You only have a few seconds for your email campaign to create an impression on your subscribers.  If done right, though, email marketing campaigns can successfully drive conversions. In the age of social media, it is very easy to underestimate the value of email marketing. Many people who use Facebook, Twitter, Instagram and all their social media brethren take on increased significance as marketing and communication tools, it becomes increasingly easier to forget about the power of old-fashioned email marketing.

Despite these facts, email marketing is still one of the best way to communicate with existing customers. It is very important to build smart email marketing tactics which will allow to grow brand awareness. This also will help promote your brand and company news among customers and subscribers.
The main aim of smart email marketing tactics is to ensure that you are reaching people you would like to reach. But how can we sign up more subscribers, boost engagement, optimize deliverability, and increase the opens, clicks, and conversions for your emails?

In order to help you attract more subscribers, there are a few key Dos and DON’Ts to keep in your mind. Follow these rules and you will succeed in writing emails.
Thanks to Campaign Monitor for the inforgraphic