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4 Marketing Techniques for Small Businesses

by Olufisayo
Marketing Techniques for Small Businesses

Behind the success of a business is an effective marketing plan. Marketing is used to promote your business to the right customer. Without the right marketing plan in place, how will customers engage your business? How will they even know that you sell a specific product or offer a particular service?

To ensure that your small business gets the visibility needed to keep customers coming and the profit rolling in, you should adopt the right marketing techniques designed for your business. But what marketing technique are we referring to? While there are a lot of them, we’ll be providing you with that which is suited for your small business.

1. Establish a brand

After establishing your New York business, what next? Do you sit down, relax, and wait for customers to stroll into your office? Or do you expect customers to miraculously find your business online and make a purchase, just like that? Definitely not.

After establishing your business, you’ll need to let a potential customer know what your company is, what it does, and what it stands for. In essence, you’ll need to have a clear brand identity. Your brand identity includes your business logo, name, colors, and imagery. These features are designed to convey your brand.

You can decide to establish a brand look with the help of a freelancer. Alternatively, you can choose to leverage the services of a Branding Agency NYC for the best results. The process will involve spending, but in the end, it is worth it.

2. Create a website

Do you have a website? If yes, it’s best you consider drafting a long-term management plan. However, if you don’t have a website, we’ll advise that you get one. A website is the ideal virtual marketer or your modern-day business card. It is the bedrock of a marketing plan.

With a website, you can implement SEO strategies to rank for targeted keywords on Google. Also, with a website, you can offer more information about your company via creating videos, grabbing free traffic through search engines, closing sales, and establishing yourself as an authority via relatable and valuable content. If your business lacks a website, ensure you get one ASAP.

3. Leverage the power of SEO

Digital marketing without SEO is like Iron Man without his suit. You need SEO to rank your website and generate traffic via Google searches. Note that Google’s algorithm is dynamic. It changes often. Considering this, it makes sense to stay updated on the changes to avoid getting left behind.

Having your site on the first page of Google’s results can raise your site’s chances of getting clicked on. Thus, ensure you pull out all the stops to ensure that you are on Google’s first page.

4. Know your customer

Who are your customers? Are they Gen Z or Millennial? Are they athletes, doctors, or expectant mothers? If you don’t know who your target audience is, how do you market to them?

Mind you; there is no such thing as one size fits all marketing strategy. If you want your marketing technique to record huge success, you’ll have to ensure that it suits your target audience and can help you achieve your goals.

Before choosing the tactics and strategy to employ, small business owners need to understand their target customers is by asking the following questions:

  • How old are they?
  • What online platform do they use?
  • Where do they reside?
  • How do they search for products?

Good knowledge of these things will help a business develop a personalized marketing strategy that will produce the best results.


Small business owners are easily overwhelmed by the numerous marketing techniques that exist. Due to their ignorance, some choose a technique that doesn’t suit their business scope and goals. To ensure you don’t waste money and effort on an ineffective strategy, ensure you select a marketing technique per your business and goals.

Photo by Edmond Dantès from Pexels

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