Why Your Product’s Packaging is as Important as the Product Itself

You will be shocked to know, 95% of products fail every year. The reason is, customers don’t have time to weigh the pros and cons of a certain product during shopping, so they will always settle for the easiest ways to make their decision.

This shortcut is termed as product packaging. Gone are the days when customers would only expect the product to be top-notch, a modern customer believes, product’s packaging reflects the value provided by the company.

If you think of any brand, for instance, Rolex, consumers are more interested in the logo as compared to luxury watches. Not to forget, product packaging is paramount because it differentiates your brand from the others in the market. In simple words, if you want to stand out in a large crowd, your product’s packaging will play a key role in uplifting the image of your brand.

If you are an Apple user and have an iPhone, you must have felt the excitement of unboxing an Apple phone. Today, plenty of firms are investing in research and development to come up with creative ideas of strengthening the product’s packaging for the betterment of the business.

If you have heard of Pad and Quill, you will be startled to know that they wrap their products with brown papers with friendly messages on them. Although this is a little effort, it plays a strong role in creating a positive image of the brand in the minds of the customer.

In today’s time, good product packaging will have a strong impact on the sales of the business. Especially when a new product has to penetrate the market, the packaging can help it in gaining a massive audience.

Most of the time, customers are wooed by the attractive packaging of a product when they’re buying it for the first time. Therefore, there’s no denying of the fact, product packaging is an easy marketing tool that can have a strong impact on the sales of your business.

Contrary to this, if you compromise on the quality of the product’s packaging, it will have a negative effect on sales. Not to forget, the product’s packaging is one of the key factors that help customers in deciding about buying a new product.

Especially now, in the food packaging industry, it has become imperative for companies to come up with attractive ideas because the competition is very high. Sometimes, the packaging itself is more appealing than the product, which is why customers decide to settle for an option.

Secondly, with social media being all over the place, customers are aware of the options around them. So even if your product is of top-notch quality but not with effective packaging, it will never be successful in winning the customer’s interest.

So when you decide to design the product packaging, it is essential to consider a few factors, which are as follows:

1. Demographics

It is imperative for you to know about your customers. For instance, if you decide to launch a product in an area dominated by senior adults, settling for a colorful packaging might not be a good choice.

2. Packaging Should Be Paramount

As much as you care about the product itself, it is imperative to invest wisely in the packaging as well. Try to make packaging experience for the customers. This will build a strong image of your brand in their minds.

3. Always Consider Eco-Friendly Options

If you decide to settle for eco-friendly options, it will be best for the company’s reputation, using packaging material that can be recycled is a great option. Around 52% of people globally purchase a product based on the eco-friendly tag on the product’s packaging.