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4 Surefire Business Marketing Strategies to Try Out

by Olufisayo
Business Marketing Strategies

About 85% of businesses depend on referrals to keep going. That’s fine if you want to break even every month, but what if you want to grow your business?

You need to expand your business marketing efforts. This is where many business owners fail because they end up spending too much money or they spend their efforts on the wrong things.

The good news is that you don’t have to follow those businesses. Just read on and learn the top ways you can market your small business.

1. Know Your Market

There are two questions that you need to ask yourself. The first is who is your target market. You can’t say all women or anyone who wants your product or service.

You need to get specific because it makes it easier to create content that speaks to them directly. For instance, a business that targets moms who homeschool their kids have very specific issues compared to women as a general audience.

You understand the issues that moms who homeschool kids face and can create content to help them. It’s also much easier to focus your attention on where your audience is online.

2. Constantly Add Value

Content that seeks to sell isn’t always the best business marketing strategy. Let’s say that you have an online business and all of your posts are discounts and sales events.

You’re training your followers to pay less than full price because they know the next post will be a sale or a discount. They’ll come to ignore your content eventually.

You want to add value to their lives. You can do that by creating content that makes them laugh, educates them, or inspires them to make a positive change.

The best way to do that is through video posts. You can find a few tips to create viral and engaging content at vivamedia.ca.

3. Social Media Is Social

Do you schedule a social media post and forget about it? The goal of social media is to engage people.

You want to encourage your followers to engage again and again with your content. Acknowledge every comment by responding, even if it’s a simple thank you. You can message people and thank them for liking your content.

It’s a way to make your followers feel appreciated and you open the doors to more conversations.

4. Consistency Wins

Too many business owners try the latest and greatest social network, post a few times, and give up because they don’t get a response. They’re not consistent in their efforts and they don’t see the results.

Pick one channel where your audience spends time. Post content there every day for 90 days. Make it a fun challenge for yourself.

If you can do that and engage your audience, you will have enough momentum on your side to build up your business and get clients.

Business Marketing Tips to Grow

Business marketing doesn’t have to be complicated. You don’t need to be on every single website to get business. What you do need to do is know your audience, build a presence where they are, add value, and be consistent.

It’s much easier said than done, but if you can make a little progress at a time, you’ll make a huge difference to your bottom line.

Take a look at the Marketing section of this site for more marketing secrets.

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