5 Tips for Nailing a Cold Email Campaign

A cold email is comparable to door-to-door sales because there is potential for many no’s, but the cold email can be highly beneficial when performed the correct way.

Writing a cold email campaign that converts into sales can be challenging because there is a lot that goes into writing a single email. Take a look at five tips for designing a cold email campaign that can give your business an uptick in sales while also building valuable relationships.

5 Ways to Enhance Your Cold Email Campaigns

1.   Personalize the Email

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Most people will not respond to an email that is not generic and clearly is a template. Even though there are templates available on most emailing platforms, customize them with your brand’s logo, color themes, and language to make it feel more personal.

Templates are handy for you to save time, especially when you are not a graphic designer. You can also customize each email to have the recipient’s name in the greeting line, making them feel like the message was explicitly written for them.

2.   Build Trust With Consumers

In most cold email campaigns, you are asking for something from the recipient. Before you go straight into asking them for something, you must build trust and show your credibility to them. Offer value in advance by offering a coupon, a free consultation, or maybe a free downloadable e-book. Giving the recipient something free or discounted will make them feel more inclined to provide you with what you want.

While you are writing out your email messaging, focus more on what you give to the recipient than your product or service. You’ll probably be tempted to push your sale, but this could quickly turn off the potential buyer. People like to buy products, but they usually hate to be sold — especially true if they do not know you yet.

3.   Include All Key Elements

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If this is your first time writing up a cold email, there are a few crucial elements, no matter what type of email you are writing. Below are essential vital factors that you should make sure are included in your email campaign.

Subject line: The subject line is the first thing that any recipient will see, which means you need to make the right impression with it. The subject line should be enticing, engaging, and truthful. People often try to use clickbait in their subject lines, but that will ultimately give you an extremely high unsubscribe rate. In most cases, write the subject line in the form of a question to encourage people to keep reading.

Opening line: After you have convinced someone to open your email, it’s now time to convince them to keep reading. The opening line is the place for you to break the ice with the reader and introduce yourself and your business.

Call to action: A clear call to action is critical for a successful email. The call to action should be what you want the recipient to do. For example, this could be for them to shop on your site, fill out your survey, or follow you on social media.

4.   Use a Mass Email Service

A mass email service will save you time and earn you more money. With a mass email service, you will be able to send hundreds and thousands of emails with the click of a single button. In a 2019 study, it was found that for every $1 you spend in email marketing, you will make $42 — which is quite incredible. These services will also offer you templates to allow you to be more creative with your email designs. In addition, they will give you analytics that you are unable to see with providers like Gmail and Outlook. There are hundreds of services out there, so it’s crucial to research and find one that suits your needs, business, and industry.

5.   Study the Analytics to Improve

As mentioned above, a mass email service will give you in-depth information and analytics. The analytics you gather can allow you to understand your audience better and how to cater the messages to them. If you create clear-cut goals before you start your campaign, you will be able to monitor your results throughout the campaign. If you see something that is not working while checking up on the analytics, try to tweak it before it’s too late. Email marketing campaigns have to be monitored and adjusted constantly.

When starting with your cold email campaign, it’s crucial to form a plan of action. Build a solid foundation and ensure that you take the steps necessary to send out an email that encourages consumers to respond and react. Catering to your audience and taking an analytical approach will allow you and your team to understand what types of messaging are working best and what are not.

A cold email campaign is not something you can set up and forget about, there is constantly tweaking and monitoring involved. To ensure the success of your campaign, use a mass email service, build trust with your customers, and confirm that you’ve included all the elements of a cold email.