#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }
/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */
The growth prospects in the export-import landscape are alluring. Not surprisingly, new entrepreneurs wish to join the bandwagon, and existing ones want to scale their operations over time.
If you are already in the landscape, the last thing you should do is rest on your laurels. Rather, you should find ways to get bigger and better and capitalize on the growing opportunities in the international trade market. The market is rife with opportunities in the new normal because consumer demand is surging after the pandemic lull.
Now is the time to come back with a bang and take your export-import business a notch higher. Here are some tips to follow to reach your growth goals quickly.
Be flexible with timelines
Running an international business for the regular 9 to 5 schedules is not nearly enough. You cannot miss out on overseas customers just because you stick with fixed timelines for business operations. The solution is to be flexible with timelines so that you are accessible and available to global customers.
Consider operating in shifts if possible. Alternatively, you can outsource operations like call center support and IT management to around-the-clock support professionals. Invest in a website to ensure customers can drop orders according to their timelines. Invest in messaging and communication tools to run smoothly and be available to customers.
Enhance operational efficiencies
Besides constant availability, operational efficiencies should be on top of your mind this year. Running a company in the export-import domain requires working swiftly and efficiently, regardless of your size and scale. Pick your processes and improve them for better outcomes. Ensure quick order processing to maximize customer satisfaction and drive retention in the long run.
You must also be a step ahead of inventory management with timely stock reordering to avoid running out of stock or overstocking. Consider automating daily tasks instead of handling them manually because it speeds up tasks and eliminates errors. Automation also enables you to focus on strategic growth rather than worry about repetitive tasks.
Find money-saving opportunities
Taking your international business to the next level requires more than efficiency and availability. Money is the real game-changer, but not all entrepreneurs can afford massive investments for expansion. You can make a difference by finding money-savings opportunities.
For example, look for bulk discounts and shipping deals to save on the basics. You can think outside the box with measures like duty drawback recovery. Collaborate with an expert to help you claim the extra paid customs duties and taxes due to changing regulations.
Keep your cash flow on track
Cash flow should be a concern for all companies, regardless of the domain they operate in. Healthy cash flow is an indication of smooth operations, while negative cash flow suggests a problem that requires immediate attention. Export-import companies need to be extra-conscious because the smallest problems can disrupt operations before you know it. Ensure that payment cycles are on track and have extra funds at hand to address cash bottlenecks when they come.
Learn to manage multi-currencies
If you deal in export-import, you will probably have to handle multiple currencies because of cross-border vendors and customers. Ensure not to limit your opportunities by only processing transactions in local currency. Accept and transact in multiple currencies to facilitate business with your customers and vendors. You can invest in a software solution with a multi-currencies feature to speed up and facilitate transactions, regardless of the location and currency.
Understand and embrace cultural differences
Going a notch higher with your international business requires more than managing the cash flows and operations flawlessly. It is also about understanding and embracing the cultures of the markets you work in.
A strong understanding of the local culture enables you to foster healthy and lasting relationships with customers and vendors. Learn what works in the market, and align your marketing and service strategies accordingly. Even small factors like taking care of customs and mannerisms during personal interactions can make a difference.
Establishing an export-import business is only the first step. You must be willing to put ongoing effort into strategic growth to stay ahead of the competitors and strengthen your hold over the international market. Fortunately, driving the growth of an overseas venture is easier than you think. It requires creative thinking and strategic planning rather than money, so be ready to implement the right mix. Following these simple measures can help you unlock growth and take your enterprise a notch higher. So ensure to have them on your growth checklist this year.
Photo by Chanaka