The online world has been something of a revelation for the marketer. It seems that marketing has never been easier. The internet has given birth to digital marketing and now, more businesses than ever can connect with customers, from all over the world. Yes, the rise of the online world has been a positive one for marketing. But, as an entrepreneur, you need to ensure that you are maximising your brand’s exposure. It’s time to start using the printed and offline world too. Many marketers will agree that they have ignored this vital component of the marketing world in the last decade.
It’s time to realise its importance once again. After all, the relationship between offline and online marketing is a beneficial one.
Integration is the Key
Sadly, there are some marketers and entrepreneurs that view the world of marketing as an ‘online versus offline’ approach. It’s the 21st century, people. It’s time to see marketing as an integrated approach. After all, online should never be pitted against offline. It’s time to integrate the two aspects of marketing for a more holistic approach to your marketing endeavours. You don’t have to spend a fortune on business cards, but you do need to consider how you can make your marketing more cohesive.
Go Old School: Reconnect With the Visual
Talking of the visual aspects of offline material, it’s time to get old school with your efforts. If you have a physical location or office, banners and feather flags are a good way to alert people to your premises. The online world is a great place to get random searchers. But, what about passersby? You need to create a visual impact to guarantee sales. So, take it back to the old school. Flags, banners and posters are all great ways to engage with people on the street.
Use Your Offline Material to Supplement Your Online Material
Your offline material should be used to supplement and support your online material. There is nothing wrong with a good, old-fashioned flyer. If you have a smaller, more localised business, doing a flyer drop around your community can be a good way to encourage people to your website. Use discount codes on your leaflet that can only be used when you purchase an item online. This is a simple tactic, but one that is effective. It lets people know about your business, but it also drives them to your website. What’s more, when they are on your site, they will be able to see the other wealth of fantastic products that you sell.
Should you operate on a B2B basis, you can use flyers, business cards and even pens to link to your site. Make sure that you have details of your social media, website and Linkedin pages documented in these offline materials. That way, you can ensure that you are driving people to your site, but in a more visual way.
Marketing doesn’t have to be difficult. It’s all about creating a cohesive and holistic approach to your campaigns.