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Over the past decade or so, social media and video platforms have become just as popular as television when it comes to entertainment. Many of us have taken to watching videos posted by people from all over the world showing us how cute their cat is or how to knit a sweater using giant knitting needles.
Some of these people post their homemade movies for pleasure, while others make it a source of income. Video platforms such as YouTube can offer people the chance to earn huge sums of money, and here are 3 effective strategies on how to make money on YouTube.
Teach People Your Skills
YouTube has over 2 billion monthly active users, so it’s a great way to reach a vast audience living in all corners of the globe. Suppose you have exceptional skills or talent in a particular area.
In that case, you can start your own video channel on YouTube and post videos of yourself performing step by step tutorials on how to make and construct a ball-jointed doll, apply special effects makeup, replace brake pads in an automobile, decorate a wedding cake, or speak Chinese.
If you wish to create tutorial videos to post on YouTube, make sure that your ideas are unique, well presented, and interesting as the competition will be fierce. You need to try and choose a subject that hasn’t been done or, if it has, present it in an original way and to a high standard of quality.
Embrace Advertisements
Once your video channel has over 1000 subscribers, and viewers have watched over 4000 watch hours in the past 12 months, you can apply to join the YouTube Partner Program, which will enable you to monetize your account.
You can join the Partner Program by signing up in your account settings. Once you do this, you will receive a cash sum every time a viewer either clicks on an advert during one of your videos or watches one in its entirety.
You can choose the type of adverts you wish to appear on your channel, so it is sensible to select ones that are related to your business, and video content as your audience will most likely be interested in viewing these adverts without feeling the need to skip them as they may be advertising somethings they wish to buy.
Make Them Pay
Viral videos are those wonderful pieces of entertainment that have been shared all over the world by social media, text, or email from friend to friend or mum to daughter. These videos are usually shared within hours of being posted and become hot news instantly.
If you have made a video that has caught the eye of most of your subscribers and shared universally, you may be able to earn money from it. Often news programs, tv shows, or online sites want to broadcast these types of videos as an entertaining closing piece for their viewers and will pay handsomely for the privilege of using your video as you can charge them for the rights to your media.
If you have a plethora of videos you think might be of interest to larger media platforms, you can upload them on a website such as Juken Media for purchase.
Photo by Adam Fejes from Pexels