Online Marketing for Law Firms: 4 Tips to Increase Site Traffic

Between 2014 and 2019, the legal industry experienced an average annual growth of 2.3%. That’s exciting news if you’re looking to provide legal services!

However, you’ll have to make sure you reach your audience. The best way to do that these days is to develop an efficient digital marketing strategy that drives traffic to your firm’s website.

Of course, that’s much easier said than done. But don’t worry, we can help. Keep reading to learn more about online marketing for law firms and find out how can generate quality leads online!

1. Discover Your Site’s Ranking

To improve your online presence, you’ll first have to see how you’re doing. Gaining a better understanding of your site’s ranking can help you learn what you’re doing right and what you’ll need to focus on.

The easiest way to check your rankings is through Google Webmasters. It’s also worth noting that you can use Webmasters to set up alerts for keywords related to your competition.

2. Claim Your Listings

Next, it’s time to reclaim your digital presence! If you haven’t done so already, create a My Business account through Google and provide your firm’s information.

The most crucial information you’ll need to include is the NAP, or:

• Name
• Address
• Phone number

However, you can also include directions to your law firm and a link to your website.

While My Business is helpful for clients using Google, it doesn’t hurt to take out listings on other sites, too, such as YellowPages.com, Yelp, Foursquare, and other business directories.

3. Revamp Your Website

Visitors decide within seconds whether they’ll stay on a website or not. You’ll have to make a killer first impression if you hope to win over clients.

As you start to retool your site, think about usability. First and foremost, your website needs to be easy for clients to navigate.

They also shouldn’t need to hunt for information. Your home page should include clear menus, as well as information on your firm and contact information.

Often, your best bet is to outsource your web design. Find a service that specializes in creating awesome websites for lawyers and let them focus on the technical details while you grow your firm.

4. Create a Content Strategy

Customers coming to your site need to see that you know what you’re talking about. One of the best ways to establish credibility is through content creation.

Blog posts, for example, are fun and easy ways to share some of your knowledge with visitors to your site while plugging your business. Plus, content is shareable on social media, which is another great avenue for growing your site.

Video content is another excellent avenue to explore. If you have pre-existing blog posts, consider recycling and revisiting that content in the form of a video.

Master Your Advertising With Online Marketing for Law Firms

When it comes to online marketing for law firms, things can seem overwhelming at times. But don’t worry, as long as you follow these tips, you should be fine.

Continue to refine your website and content strategy, and you’ll generate new clients in no time.

For more helpful business hints, make sure to check back with our blog!