Home Marketing Your Guide to Pay per Click Meaning and Effectiveness in 2020

Your Guide to Pay per Click Meaning and Effectiveness in 2020

by Olufisayo
Pay per Click Meaning

According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Despite hearing this news, some companies are still on the fence about using pay-per-click (PPC) advertising.

The more you know, the more likely you are to make an informed, educated decision.

Keep reading to discover the pay-per-click meaning and whether it’s still an effective form of advertising. We also have a few tips so you can strengthen your campaigns for more advertising success in 2020.

With this guide, you can make a well-informed decision before either writing PPC advertising off or using it to its full potential.

Continue reading to learn more about PPC.

Pay-Per-Click Meaning

Pay-per-click, meaning you pay each time someone clicks on your ads, is an online advertising model. On a PPC advertising platform, you can control the types of ads you create, the language, and more.

There are different types of PPC ads. However, the most popular is paid aids. These ads will appear when someone searches for your product or service in a search engine like Google.

When someone clicks on your ads, they’ll head to your website to learn more about your product or service.

These consumers are usually looking for an answer to a question or a company that can help.

Either way, these customers are already in the mood to shop.

Companies can use this mindset to their advantage. Instead of using traditional marketing methods, PPC advertising allows companies to attract customers when they’re already searching.

Is PPC Still Effective for Advertising?

Many companies are already using pay-per-click, meaning they’re advertising on search engines like Google. PPC ads can also display on social media networks like LinkedIn, Facebook, and Instagram.

Is PPC an effective form of advertising? Here are a few benefits to consider if you’re still on the fence.

1. People Search Every Day

More than 50% of website traffic starts through a search engine. People search online every day for the answers and products they need. Since people aren’t likely to stop searching, PPC isn’t likely to lose its effectiveness.

PPC advertising gives you a chance to get in front of your customers.

With traditional advertising methods like billboards, you have to wait for people to come to you. Even then, the timing isn’t always ideal. They’re likely not in the mood to shop for your product at that second.

With PPC advertising, people are already looking for your business.

It doesn’t matter where they are. With PPC advertising, you can get in front of customers when the timing is right.

2. Precise Targeting

Another benefit of PPC advertising is its intensive targeting capabilities.

You don’t want to show your ads in front of every person online. That could cause you to waste away valuable advertising dollars. Instead, you want to advertise to the people most likely to become paying customers.

With pay-per-click advertising, you determine who those customers are.

You can target your customers based on:

  • Gender
  • Household income
  • Marital status
  • Shopping behavior
  • Interests

The more specific your targeting, the smaller your pool of potential customers. With PPC, you can attract high-quality traffic to your website and focus on the people most likely to convert into paying customers.

3. Goal-Oriented Campaigns

Do you have specific marketing goals you want to achieve this year? With platforms like Google Ads, you can align your campaigns with a specific goal. For example, you might want to:

  • Increase website traffic
  • Drive people to convert
  • Encourage people to call your business
  • Increase brand awareness

Hiring a ppc management company can help you accomplish your goals. With their know-how, you can save money and increase your ROI instead of wasting away your budget.

4. Quick Results

Magazine ads can take months to reach the public. With PPC advertising, you don’t have to wait for approval and printing. Instead, you can create your ads today and start seeing results in a few hours.

Once you have those results, you can also make smart, informed changes to optimize your campaigns.

5. Increases Conversions

When your targeting is more specific, it’s easier for you to gain conversions.

Plus, you only pay for a click, meaning you’re only paying for results. With PPC advertising, you’re saving money and increasing your revenue at the same time.

6. Brand Awareness

Each time your ads appear on search engines like Google, you’re increasing your brand awareness. People can’t buy from your company if they don’t know it exists. By using PPC advertising, you can boost your brand and start reaching new customers.

How to Create an Effective Campaign

Now that you know the pay-per-click meaning, here are a few tips for creating an effective campaign.

1. Really Use Remarketing

First, make sure to set up your remarketing tags and ads. With remarketing, special ads will display in front of people who have previously visited your website. This gives you a second chance to make an impact and attract them back.

2. Make Sure You’re Mobile

More people are spending time on their phones. In order to make the most of your campaigns, make sure your website is mobile-optimized. You can also use call-only campaigns to reach these consumers.

3. Prepare for Voice Search

People are using search assistants like Siri and Alexa more often.

Think about how people are searching using these assistants. Then, implement those search keywords and queries within your campaigns.

4. Keep Updating Your Negatives

Not every search has to do with your business. For example, someone might search for “marketing” and end up with ads for a “fisherman’s market.” To avoid these wasted clicks, make sure to update your negatives every day.

You can read through recent search queries to see what consumers are searching for before they click on your ads.

5. Ad Video

Video ads are becoming more popular in 2020. In order to attract more website traffic and remain relevant, try creating video ads this year.

PPC for a Higher ROI: Understanding Pay-Per-Click Meaning

Now that you understand the pay-per-click meaning, you can start using it to advertise your business. By implementing a PPC campaign this year, you can attract traffic to your website and give your brand a boost.

Searching for more ways to expand your reach? Explore our recent Marketing articles today for more tips.

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