Reasons brand identity is important for your business

OlufisayoApril 21, 201911,013 views

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Brand identity is what helps a company be recognizable to their target audience in an instant through visual cues and messaging.

While the most recognizable parts of brand identity are colors and an amazing logo, it goes so much farther than that. Brand identity is what enables your target audience to recognize your product and business through its messaging, as well.

Here are three reasons why it’s important to invest time in creating a strong brand identity for your business.

A Better Connection to Your Audience

Knowing your audience is key to creating a brand identity that connects well with them. After all, your business needs buyers and that’s why you need to be well connected to the audience that you’re speaking to.

Your brand identity will help you craft a message that your audience can relate to and will want to work with you from. This is when it’s time to go beyond a mood board and a great logo.

What is it that your brand says about your business? Is that message what your target audience wants to hear and expects to hear?

Knowing Which Partnerships Will Work

Just like targeting the right audience, your brand identity will help you know immediately whether or not a partnership will be beneficial for your business.

Not all partnerships are created equal and every opportunity will not be the best one for you to take to see an increase in the bottom line of your business.

When you know what your messages through your brand identity, then you can know which partnerships will work best for you and will be beneficial in the short term and the long term.

Promotion Becomes Relational

When you have a strong brand identity, promotion becomes relational as opposed to just a transaction for the sake of another sale.

Part of your brand identity can include thank you gifts to customers like custom polo shirts and mugs and it will increase their positive affinity with the work that you do.

Sending gifts to customers as a part of your promotion should be part of your brand identity because it creates a lasting connection that reminds them to think of you the next time they need your service or to recommend you to colleagues and friends.

These three reasons are the tip of the iceberg when it comes to why brand identity is important for your business. Your brand identity should be something that you take a look at with each piece of marketing and each piece of content that you create. Be sure that it speaks to the culture of your company, who your business is, and who you serve in a way that is strongly connected to the goal of your business.

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