Are you self-employed? If so, you’ll doubtless know how challenging it can be to compete with larger companies. The sad truth is there is no such thing as an even footing in the business world. When you decide to set up your enterprise, it’s up to you to make it swim, or it sinks.
Let’s face it; few people have five-figure sums to throw at creating a large company out of nothing. But, if you’ve got the right knowledge and determination to succeed, you’ll do well. In the meantime, how can you make your business look bigger than it is? Here are a few choice tips for you to try out:
Rent a professional mailing address
“Virtual” offices are a growing market thanks to the scores of sole traders and small businesses that use them! In a nutshell, you can rent a professional mailing address, such as one located in a central business district.
Part of the service includes forwarding your mail to you while you still enjoy working from home. If you need to meet with clients, your virtual office can also offer meeting rooms booked by the hour.
If you’re trying to win business from larger firms, you’ll have a good chance of doing so if you show that you’ve got a business address. Believe it or not, some large corporations refuse to use suppliers that trade from a home address!
Another practical tip is to set up a company rather than trade as a self-employed person. There are plenty of reasons why that makes perfect sense. First, it gives potential customers the impression they are dealing with a professional. Second, it’s usually more tax-efficient to set up a company. And, third, your clients will enjoy better peace of mind.
The only downside to getting incorporated is that you’ll have to pay for accountants fees and deal with more paperwork. Still, that’s a small price to pay when you’re winning lucrative contracts!
Hire a virtual receptionist
When you’re on the road a lot, it can often be difficult to take calls from people. The last thing you want to do is have them leave you a message on your voicemail. Some folks just won’t do that, and would rather phone your competitor instead!
Instead, you should hire a virtual receptionist. When you’re busy, they can take messages on your behalf. In many cases, you can brief them on the products and services you offer so that they can answer some pre-sales questions to prospective buyers.
Do you know the best thing about hiring a virtual receptionist? They are an affordable expense to bear for any business!
Get a website built
Today’s final tip is to get a website built. If you’re tech-savvy, you could always go down the WordPress route and make one yourself. Still, even if that’s your preferred platform, I recommend getting a web designer to do the work for you.
They can make sure your site is responsive, appeals to your customers and can get found on Internet search engines.