Every business owner has been there at some point. You have to get noticed, but you don’t have the cash or the reputation. Starting a new business is daunting. Even with the internet and social media, it isn’t as easy as people like to think. In fact, every avenue is now saturated with products and companies looking to make a quick profit.
Standing out from the crowd has never been so hard. But, it isn’t impossible. Here’s what it takes to get noticed.
Update Your Website
An internet presence is essential in 2015. For one thing, it is the first place customers will make contact with your company. However, there will be hundreds, maybe even thousands of competitors with the same model and strategy. You’ve searched with Google before. To look more professional, design a professional website. The features should be sleek and attractive because it screams success, and the copy should be clear and concise because no one wants to read mountains of content.
As a smaller company, try connecting with your customer base. Show off your personality and your brand. Make people laugh, make people cry, make people want to read more, but make them do something. And do not forget to tell your audience what you offer and why they should buy.
Make A Mark On Social Media
The advent of social media is a blessing for small companies like yours. It is free advertising and an effective way to interact with customers. With the right strategy, you can increase traffic and sales through Facebook, Twitter and LinkedIn, etc. If you are funny, polite and cater to their needs, your existing customers will refer you, and potential ones will take note.
Go Old School
Don’t just focus on the internet because you need a holistic approach. Obviously, television is pricey, and radio doesn’t reach the same audience, so you need an alternative. Business cards are a great way to go. They are cost effective and can reach a variety of people in mass. All you have to do is hand them out when you meet clients or potential customers, and they can’t fail to be impressed. Keep a couple on you at all times for maximum effect.
It doesn’t take much to tell the relevant authorities of your inception. In fact, it is essential that you do pick up the phone. With the rise of startups, customers are worried about getting ripped off. As a result, they do their research. If you are not on the Financial Conduct Authority register, customers will steer clear because they cannot trust you. A few forms and a couple of hours of your time and your reputation will increase tenfold.
Create A Buzz
What the community says about you is vital. Referrals and reviews are essential for your reputation because customers and clients alike use them to analyse your worth. If you can create a buzz around your name, your reputation will grow. It doesn’t matter how big your company is, people will start talking and take notice.
Business is often over complicated, but creating a name and a reputation is anything but. Do the basics well and your company will soon soar.
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