Five Ways to Improve Your Carpentry Business

If you want to stay in the carpentry game, you must constantly find new ways to improve your business, increase customer satisfaction, and retain loyalty. If you’re a medium to small-sized enterprise, it can often feel difficult to compete with large conglomerates such as Home Depot or Ikea.

However, consumers are increasingly wary of where they are shopping. They are deciding to put their money towards more sustainable brands. There’s nothing to fear if you are in the carpentry industry. In this blog, we’ll explore five fantastic ways that you can improve your business and bring in the extra cash.

Adopt a Sustainable Approach

Sustainability has become an important topic of conversation in modern society. Don’t be afraid to use this to your advantage, as it can help you better the environment and increase your customer base simultaneously. You could offer furniture made of sustainable materials or perhaps donate a part of the proceeds to a foundation that offsets your carbon footprint.

Find Complementary Software

If you’re looking to improve your business in terms of efficiency and operations, we suggest that you look into complementary software. Believe it or not, the carpentry industry has a ton of different software on offer. For example, you can purchase cabinet design software that helps automate orders, create custom specifications, and self-generated invoices.

Create a Social Media Presence

Just because you’re not a fashion brand or restaurant, doesn’t mean that you can’t utilize social media to your advantage. It’s an incredibly powerful tool that should not be understated. Make sure to post regularly and create a consistent feed. You should also include your contact details for potential customers that may want to reach out. It’s a great way to create an online portfolio and attract new customers at the same time.

Offer Local or Online Workshops

As a carpentry business, you may want to branch out into different avenues. Share your knowledge with others and make some extra cash on the side in the meantime. If you live in a big city, you could offer local workshops to woodworking fanatics. You can even try to conduct these workshops online on platforms like Zoom.

Build Customer Testimonials 

Your reputation is what will encourage others to bite the bullet and purchase your products. We recommend that you build your customer testimonials and post them either on your social media or website. You can also ask your customers to leave a review on Google as many potential clients will check your rating out before contacting you for a service.

Despite all the tweaks and changes you make to your business; you should always ensure that you remain true to your brand and vision. At the end of the day, your business should be a reflection of your values, so don’t adopt any practices that feel inauthentic. You can also tweak and adapt these pointers to best suit your business, so make sure to take everything with a pinch of salt.

Photo by Anna Shvets