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Ramp up Recruiting: How to Recruit Real Estate Agents That Get Results

by Olufisayo
how to recruit real estate agents

Unemployment is down throughout the country and 61 percent of businesses are looking to bring on new talent. Are you interested in hiring new real estate agents to work for your agency?

Hiring new employees is exciting, but it can also be stressful. Maybe you’re unsure of how to draw in the most talented agents. Maybe you’re worried about setting your company apart from all the other agencies in the area.

Luckily, there are a lot of great recruitment strategies you can utilize to simplify the hiring process. Read on to learn how to recruit real estate agents who will help your company see results.

how to recruit real estate agents

Common Recruiting Challenges

The recruitment process comes with a lot of challenges, especially for folks who have just started their own real estate company.

Some of the most common recruitment challenges real estate businesses face include:

  • Attracting the best candidates
  • Hiring employees quickly enough
  • Building an appealing employer brand
  • Fair recruitment

Many employers also struggle with efficient employee recruitment. There are so many different tools and tests you can use during the recruitment process, it’s easy to get bogged down by all the options and end up drawing things out too long.

How to Recruit Real Estate Agents

Now that you understand some of the most common challenges businesses face when it comes to recruiting, it’s time to go over the steps you can take to overcome these challenges.

Here are some recruiting tips every business owner ought to know:

Use Social Media to Your Advantage

If you want to attract young and talented real estate agents to your company, you need to meet them where they are.

In most cases, that means getting on social media sites like Facebook, Twitter, LinkedIn, and Instagram and posting ads for jobs in places where they’re already spending their time.

Encourage your current agents to share your postings on their own social media feeds, too. They’ve already got a network built up — why not start by tapping into it?

Connect Offline, Too

It’s important to leverage social media when you’re trying to attract new real estate agents. Make an effort to connect offline, too, though.

Everyone values authentic, in-person relationships, including Millennials and younger agents. Consider joining a local professional network to get to know agents in your area. Local sales groups are good options, too.

Don’t limit yourself to groups for real estate agents, either. Try meeting with and recruiting employees from similar fields, such as insurance, mortgage, and finance.

Invest in the Right Tools

If you want to attract agents to your company, you need to make sure you’re using tools that appeal to them. You’ll have a much easier time recruiting agents if your office is making use of technology that simplifies the real estate sales process.

Some tools you might want to start using include:

  • Document management and transaction management software
  • Online listing tools
  • Video marketing services
  • Customer relationship management software

Having these kinds of tools in your office will show new recruits that your company is modern and focused on continual growth and improvement.

Create an Inviting Office Space

Make sure your office space is open and inviting, too. If you want to bring in the best agents, you need to set up an office that will appeal to them.

Your office space should be clean and well-organized. You might want to do a little furniture rearranging or redecorating to make it feel like the kind of place where new agents will want to spend their time.

If you’re not sure how to design your office, consider paying a visit to other local companies to see what kind of decor they have in place.

Create a Good Company Culture

Company culture is important to everyone, but it’s especially important to new, young real estate agents.

If you want to attract the best and brightest, it’s not enough for your office to look nice. You need to make sure it feels like a good place to work, too.

There are lots of ways that you can improve your company culture. A good place to start is by talking to your current agents. Have an open, honest discussion about what’s working at your company and what isn’t.

Help with Brand Building

If you’re looking to attract brand new real estate agents, let them know that you can help them build their own brand and establish themselves within the local real estate market.

Make sure they know that you’re willing to help them with things like designing business cards, designing a website, or refining value propositions for their clients.

New real estate agents will appreciate your willingness to help them and will be more inclined to accept a position at your company.

Establish a Mentorship Program

Setting up a mentorship program is another great way to attract new real estate agents.

Try pairing new agents with seasoned agents at your company for a few weeks or months so they can learn from the best.

This also provides you with an opportunity to see agents in action, get to know potential recruits, and identify those who show the most promise.

Host Live Events

Host live events at your company on a regular basis, too.

This makes it easy for new agents to find their way to you and learn more about your business. It also helps potential clients to learn about your business.

During these events, try to talk to as many attendees as possible and let them know what your company has to offer.

You can find more info here on ways to showcase your company and make it appealing to the right people.

Get More Recruiting Advice Today

The recruiting process can be stressful, certainly.

However, if you keep this information on how to recruit real estate agents in mind, you’ll have a much easier time finding the right agents for your company.

Do you want to learn more about good hiring practices? Do you need help managing all your new hires effectively?

Whatever advice you need, we’ve got resources to help you.

Head to the Business section of our site today for all kinds of articles that will help you become the best leader for your team.

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